Today, it seems like there’s an application for every aspect of life. Mobile apps are a breeze to use, and they’re accessible anywhere, anytime. Your app is equally easy to ‘maneuver,’ there’s no doubt about it. But with fierce competition on the rise, are you sure that you’re using all the right tools to target as many relevant clients as you can? What does it mean to optimize an app? That’s where ASO comes into play. In this piece, we’ll cover the meaning behind this acronym, as well as the perks of this method and the basics of how ASO works.
ASO Definition
So, what is ASO? App Store Optimization, also known as Mobile App SEO, is a comprehensive set of measures aimed at boosting your app visibility within the main app stores — and thus significantly increasing its conversion rates. Following ASO guidelines and developing a successful plan will help you capture higher positions in the app store search results while effectively boosting your CTR. Simply put, ASO is SEO for mobile apps. It’s what makes people find your listing in the app store search results and instantly tap on it.
Importance of app store optimization
The importance of App Store Optimization shouldn’t be underestimated. You’re probably aware that the competition between the apps is so harsh that simply creating an app store listing for your product is not enough. To succeed, you need to perform an array of vital optimization tasks and follow a multitude of ever-shifting trends on a regular basis. If you’re still asking yourself the ‘How to get users for your app?’ question, you should know that ASO is the answer.
Here’s why mastering this marketing method should be your utmost priority:
1. Boost app findability in the app stores. Your product is excellent, there’s no doubt about it. But how can your potential app users take advantage of all of its perks if they are unable to find it? This once again leads you to an important conclusion: app marketing is what you should work on nonstop.
2. Increase organic installs. If you develop a smart promotion plan, you are sure to take your app installs to the next level. Remember that ASO strategy development and implementation is an ongoing process, for the trends in this niche change at an unprecedented pace.
3. Save your money and bolster your revenue flow. Wondering how to measure ASO effectiveness in terms of how it helps you save your money? It’s simple: if you sort out a solid strategy, you won’t have to invest heaps of money in the often ineffective paid ads. Instead, you will attract customers the natural way — while saving your money along the way. This approach is sure to result in a significant revenue lift.
What app store optimization tools you should use?
Below, we’ve rounded up the important steps you need to take to start working on your mobile marketing:
- figure out where you rank: Asolytics can help you with that;
- create a must-target keyword list;
- analyze your competition taking a treasure trove of criteria into account;
- test-drive ASO techniques prior to using them regularly;
- monitor the outcome;
- achieve quality localization.
Each of these steps requires using relevant tools and software. With that said, a reliable ASO tool should give you the possibility to research keywords, perform A/B testing, suggest relevant key phrases, provide instruments for effective competitor analysis, and the like. Can you track app downloads? Yes, you can. That’s another feature an excellent ASO tool should comprise. If you’re looking for one, then giving Asolytics a try is totally worth it.