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More and more brands are creating videos to skyrocket their social media engagement. While video can be the key to standing out in the crowd, cliche content won’t drive interactions effectively.

That’s when you need out-of-the-box ideas. Traditional content like tutorials and product showcases still have their place, but you need to be bold and creative to capture attention and encourage interaction.

We’ve chosen seven fresh options for your next video marketing campaign. So, here’s a list of video content ideas to help you skyrocket your social media engagement.

Public Reactions 

Public reaction videos capture genuine responses from people. You can create authentic and engaging content with this idea. Besides, there are many topics you can discuss with people on the streets.

For example, you can interview several people about recent trends and ask trivia questions in return for your free sample product. These videos can be highly engaging because of their raw and unscripted nature.

Tips

• Find a location with high foot traffic to easily find targets and get diverse reactions.
• Keep the questions or prompts simple to encourage spontaneous responses.
• Ensure your camera and audio equipment can capture clear footage and sound.

Seasonal Tips

Seasonal tips videos deliver timely and relevant advice that aligns with current trends, holidays, or seasons. Leverage special moments like summer, winter, Black Friday, Christmas, etc, to engage with your audiences.

Using specific momentum helps you diversify your content. Topics like summer workout tips, winter skincare recommendations, or DIY Christmas decorations are not only engaging but also informative.

Tips

• Plan your content calendar around major holidays and seasonal changes.
• Provide actionable and practical tips that viewers can easily implement.
• Use festive visuals and music to enhance the seasonal feel.

Cinematic Storytelling

Cinematic storytelling videos should include compelling narratives and high-quality production. These videos can emotionally engage viewers and make your brand memorable and relatable.

Producing cinematic videos requires a good-quality camera. However, you can also create animated videos as content where you need top-class editing software without recording real footage.

Tips

• Invest in good lighting, sound, and camera equipment.
• Develop a strong script that tells a captivating story.
• Use professional software to enhance the visual and auditory experience.

VR Tours

VR tours provide an immersive experience for viewers. They can explore locations or products in a virtual environment and provide an immersive experience for tech-savvy audiences. 

Let’s say your business sells furniture like Multimo did also Industries related to gaming, smart furniture, travel, and properties can leverage this technology to the fullest. For example, a real estate company can offer VR tours of luxury properties to potential buyers and allow them to explore homes from the comfort of their own homes.

Tips:

• Partner with a professional VR content creator to ensure high-quality production.
• Choose locations or products that benefit from a 360-degree view.
• Promote the VR tour through various channels to maximize reach.

Personalized Shoutouts

In personalized shoutout videos, you specifically mention and thank individual followers, customers, or employees. This type of video is not only engaging but also shareable to a wider audience.

Moreover, personalized shoutouts foster a strong sense of community and appreciation. When you give video shoutouts to audiences, they will feel recognized, excited, and thankful for your brand. 

Tips:

• Address the individual by name and mention something specific about their interaction with your brand.
• Keep the tone genuine and enthusiastic.
• Use high-quality visuals and sound to maintain professionalism.
• Repost user-generated content (UGC).

Day-in-the-Life Videos

Day-in-the-live videos are like vlogs. They offer a behind-the-scenes look at the daily routines of employees, founders, or influencers related to your brand. 

These videos humanize your brand and provide an authentic glimpse into its culture and operations. For example, you can film a day in the life of a software developer, showcasing their morning routine, work tasks, meetings, and after-work hobbies. 

Such content provides insight into the company culture and your life as an employee. More importantly, day-in-the-life videos are both entertaining, engaging, and informative to audiences.

Tips:

• Choose a charismatic and relatable individual to feature.
• Capture a mix of professional tasks and personal moments to create a balanced narrative.
• Edit the footage to keep the pace lively and engaging.

Voice-Over Reactions 

Voice-over reaction videos mean adding commentary to your existing videos. To make your content highly engaging, aim for insightful or humorous narratives. You can use your voice or find artists on voice-over platforms.

Moreover, consider adding additional context to provide wider information to audiences. Voice-over videos are suitable for vertical platforms like TikTok, Instagram Reels, and YouTube videos.

Tips:

• Choose videos relevant to your audience and offer plenty of material for commentary.
• Ensure the voice-over is clear, well-paced, and adds value to the original content.
• Use humor and personality to make the reactions entertaining and relatable.

Takeaway

Videos are essential for skyrocketing your social media engagement. When producing one for your brand, always focus on authenticity and high-quality production. Also, use storytelling techniques to make your content relatable and compelling.

Don’t shy away from experimenting with new formats and leveraging current trends to keep your content fresh and relevant. Always engage with your audience by encouraging comments, shares, and feedback, and constantly check social media analytics to refine your strategy.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award-winning animation video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).