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Generating social media engagement is more challenging than you think. In many cases, even high-quality content isn’t enough to drive engagement. You have to be highly creative to impress more eyeballs. 

Beyond posting consistently, you have to stand out in a sea of content and grab attention in the first few seconds. We have compiled seven video content ideas to supercharge your social media engagement.

Seasonal and Holiday Content

Seasonal content is perfect for connecting with your audience because they’re already in the mood to engage. Now, look at your calendar and start marking important dates like Halloween, Thanksgiving, Christmas, and back-to-school season.

Drop some fun, themed videos that match the vibes. Make sure to make your video relevant to your audience and brand. This type of content can bring your audiences that fresh and timely feel on social media. 

Tutorials and Hacks

People love learning new things, especially when they’re quick and easy to understand. That’s why tutorials and hacks are a hit on social media. You may also have watched those fast-paced videos where people teach you some life hacks. 

You can demonstrate your product in action and how it can help to solve their problem. Provide some hacks to allow audiences to learn new things instantly. The trick is to keep it simple and relatable so viewers feel they can do it.

Explainer Videos

If your product or service is a bit complicated, explainer videos can be your solution to drive engagement. Indeed, this type of content is highly versatile and shareable across platforms, and you can add it to your email outreach.

You can engagingly tell a story through animations, graphics, illustrations, and typography. These are especially clutch for brands with tech products or services that might need a bit more explanation while maintaining a professional image.

Live Q&A Sessions

Live Q&As give your audience direct access to you in real-time. More and more brands host live sessions more frequently on social media. They aim to have a conversation while might as well close more deals during that session.

Your audiences can ask questions, and you can answer them on the spot, which can be highly engaging. This is the perfect way to get instant feedback if you’re dropping a new product or idea.

You don’t have to host a live session on a daily basis. Instead, twice a week would be enough to listen and engage with your audience. This is also a way to make your content more personal and authentic.

Trending Content

Jumping on trending challenges, memes, or hashtags is the fastest way to get noticed. These kinds of videos blow up because they’re already buzzing on social media, so you can get engagement more quickly.

The trick is to stay creative and add your own twist. Don’t just copy. For example, if you’re a genset service company like DPS Power, you could hop on a trending challenge or meme by showing your team doing the challenge while working on a generator. 

This content can help you stand out in the crowd, especially if you provide a bit of humor. You can stay relevant while having fun and being a part of the conversation.

Product Demo or Comparison

These videos help your audience see what your product does. You can talk about the product’s features and capabilities, along with a demonstration of how it works to solve a specific problem.

Even better, compare your product with something else so the audience can clearly see the difference. This can be your ultimate way to help viewers decide why your product is better for their lives. 

Influencer Reviews

If you want to spread the message quickly, work with influencers. When influencers, especially those with a dedicated following, try out and talk about your product, their audience listens.

They act like personal recommendations but at scale. Most are creative people, so you can get fresh and authentic content instead of sounding like a typical ad. 

For example, if you’re an escalator provider like MGK Asia, you could collaborate with high-profile influencers with impressive homes. Have them show your escalator installation as part of their luxurious home tour. 

This type of content feels personal and genuine. Their followers are more likely to see your escalator as a must-have feature for their homes.

Last Thought 

Being creative isn’t enough to keep the engagement going. To maintain and increase it, you must dive deeper into analytics to spot patterns and fine-tune your strategy. 

Explore metrics like likes, shares, comments, and overall reach — they provide valuable insights into what’s working and needs adjusting. 

Stay on top of emerging trends as well. Jumping on viral challenges or using trending hashtags gives your content the push it needs to stay relevant.

Creativity gets you noticed, but data and trends help you keep the momentum going. Combine both to continuously grow your business and connect with your audience better.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award-winning animation video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).