Starting a blog is one of the most exciting things you’ll ever do, no matter what your blog will focus on and how serious you are about running it. Blogging has been everyone’s favorite activity for a while now, but not all blogs are the same, and not all bloggers are equally dedicated to their passion project. If you wish to maximize your blog’s potential and take it to a whole new level, it’s important to be careful and precise when creating your blog’s unique aesthetic. This is something that will represent you and tell your readers who you are, what you do, and why you’re worthy of their time and patience.
Your visual identity isn’t always easy to define, though, and if this is something you’re struggling with as well, here are a few ideas that might help you create a unique visual appeal that will amaze your readers and the entire world.
Get some inspiration
No matter what you’re doing and where you’re located, every design project starts with one simple step – getting inspired and finding some inspiration in the real world. This might not seem like the easiest thing in the world and something that should occupy your time and energy, you should invest a few days or even weeks in the process of finding the best design features – from the colors and fonts to the images and video links – that might work for your blog.
Even though most bloggers don’t like reading other peoples’ blogs, this is something you need to do as well. Don’t be afraid to look into the design features they use and how they combine them to create the best visual appeal possible. Pay special attention to the images they use and try to understand why these are so crucial for your blog. Eventually, you’ll begin putting things together and picturing the design of your future posts, and that’s when you’re ready to move on and start working on the look of your blog.
Define your look
Once you’ve spied on other people and figured out what their blogs look like, it’s time to start working on ideas and searching for the visual appeal that would present you to the world in the best way possible. Doing that won’t be easy and you’ll have to dig deep for answers before you’re able to understand what you need and why certain design features are perfect for you.
Start with the simplest things you can think of – the colors you love, the fonts you find professional, the photos you find professional, and the taglines you find inviting and exciting – and start defining each of these elements separately. After you do that, begin combining them and finding ways to mix everything to create the best design possible.
Pick the right images
Depending on the theme of your blog and the niche you pick, you’ll have to pay close attention to the images you’ll be using. As mentioned above, these are crucial for the appeal of your blog and your readers, and they’re also vital for the success of your blog. The images you use will help your readers navigate through your content more easily and effortlessly, but they’ll also make your blog more authentic, especially if you avoid using stock images.
Unlike these, the images you’ve made yourself – or those that were made by someone you know – will make your posts look more professional and genuine, as well as help them position better on Google’s search. Original content is always more appreciated and valued, so don’t be afraid to boost your photo skills. Taking a few photography courses, for instance, might help you create a more original and visually appealing look for your website, and what’s even better is that this doesn’t have to cost too much money, which makes this idea very practical and cost-effective.
Be ready to change
Finding your style might take a while, but once you do that, you’ll be sure that your blog will look perfect and represent who you are and what you do. However, that doesn’t mean you shouldn’t update your aesthetic appeal from time to time, so be ready to change in the future.
Changing your dominant color palette, your logo, and even your blog name might not be a bad idea if you wish to keep things fresh and interesting. You should also make your blog mobile-friendly – you can even run it entirely from your phone – and thus attract even more readers.
Creating a unique blog aesthetic is an exciting project every blogger will enjoy, so start doing it now and launch your blog as soon as you figure everything out!