Creating a strong personal brand isn’t a walk in the park; in fact, it is a complex process that requires a lot of planning and development to make sure your brand takes a good position when it comes to poaching clients and getting coverage via mainstream media channels.
Start a Vlog
Vlogging is one of the many ways to improve your personal brand. It allows you to show your personality and business sense whilst also allowing you to build meaningful relationships with your audience. Moreover, vlogging can be a great route to your content problems. For example, if you’re using a vast range of social media platforms, you might want to have constant content that’s uploaded daily simply. Well, vlogging allows you to cut up short clips from the longer videos and use them within your social media planner, making your life easier as a business person and creator.
Develop a Brand Design
Creating a strong brand design for your personal brand can be the difference between being broke and successful. Brand design takes on many scopes, including graphic design, tone of voice, and even positioning. Each of these elements affects how you are seen if you are seen, by your potential clients. To create a robust brand design, we recommend approaching a professional or creating a multi-level plan that involves all the areas you want your brand to reach. This plan will allow you to understand your goals and thus make it easier to get the short and long-term results you seek to do a successful business.
Take on Social Media
Whilst many already do, social media is still seen as a scary monster hiding to catch you out. With so much negativity, we can see why. However, you shouldn’t be scared to take it on. Social media is there for the grabbing, especially when platforms like TikTok still allow such great organic reach at zero cost to you. So, don’t waste your opportunity, go out there and show who you really are.