business men-laptop-guys-working-laughing-agreeing-meeting

What’s the Difference Between an Affiliate Program and a Referral Program?


Affiliate programs and referral programs are powerful customer acquisition strategies that tap into your business’ word-of-mouth growth potential. And although affiliate and referral marketing share the same goal of getting referrals through incentives, they target different audiences with different types of rewards. Here’s a quick breakdown of the differences: REFERRAL PROGRAMS AFFILIATE PROGRAMS Rewards Non-cash […]

Read more >

3 Tips for Managing Business Debt


Running a business and managing different types of debt often go hand in hand, but it’s easy to underestimate just how challenging and stressful that debt can be. When you’re running a business, you have a lot of demands on your time, and dealing with credit card issues or line of credit problems can take […]

Read more >

How to Achieve Success with Content Marketing


Because of the pandemic, it’s creating an ongoing and significant impact on online marketing. Today, many brands are going through lean phases, meaning they are aware that their target audiences aren’t interested or will engage with offers and calls to action.  Unfortunately, there aren’t any marketing tips made for pandemics and situations like this. After […]

Read more >