Postcards are not only effective, but they are also affordable tools through which you can boost your sales in any business that you own, whether it be in healthcare, real estate, retail products, or services. They let the customer know exactly what you do and what they may expect of you. Here are 5 postcard promotions that you can do for your business through postcards.
Seasonal Discounts That Create Urgency
When you create a deadline, you create a sense of urgency in your customers so that they are even more encouraged to engage with your services, and are scared that time will run out, and that they will not be able to avail themselves of the service. So, you can also invest in postcards with special offers, especially during the seasons like before harsh weather strikes, that boldly highlight that time is running out, and that the offer will expire. So, brainstorm some ideas and create postcards with messages so that you can boost the reaction of your customers and get them to purchase your services. Also, this is a very good way you retain our old customers. You may have some customers already, but they may not be availing themselves of your services because they are busy or are just feeling lazy. But with your postcard creating a sense of urgency, older customers will be more likely to commit to the service again, so that they can give maximum discounts too.
“New Customer” Intro Offers
First-time customer discounts work like magic, and the same is the case with postcards. When making them, you can also keep some for first-time customers. Think of your target audience and what will attract them best and then create offers for first-time customers like ‘$49 First-time AC check – New Customers Only!’ Creating an incentive for first-time customers is a great way to boost sales, as if people who try your service for the first time just for the sake of the discount actually like it, they are more likely to come back again and refer to your service to others, giving your business a boost.
Geotargeted “We’re in Your Area” Notices
The best campaign is the one that is targeted. Through geotargeting, you can compartmentalize your campaign street by street and let people in the vicinity know that you are in their area for a specific time and let them know about the services that you offer so that they can avail themselves while you are there. Customers feel at ease, and they feel the service is convenient for them as it is easily available and affordable.
Product Launch or Service Upgrade Announcements
If you are introducing something new, you would want customers to remember it so that they can purchase it when they need something similar. And giving out postcards is the perfect way to give reminders to your customers. There are many things that you can introduce via postcards, such as maintenance plans through HVAC direct mail marketing, a new restaurant menu, or a boutique’s annual collection that people anticipate every year. You should also try to keep your message bold and incorporate striking visuals in your postcard so that customers do not forget easily and are bound to respond.
Loyalty Rewards and Thank-You Offers
If you want to build a long-term relationship with your customers, as you should in any case, then postcards are a great way to maintain them. When you send small notes of appreciation via mail, you are creating trust for the brand and encouraging your customers to repeat doing business with you. There are many ways in which you can do loyalty promotions, such as sending out anniversary discounts or coupons that are exclusive to people part of the loyalty program. You can also send postcards to customers who have been inactive, letting them know that you miss them.
Conclusion
Postcards can be adapted for all business types, whether it be for maintenance, restaurants, or boutiques, and are an excellent way of creating impact. With the right types of offers and discounts on the postcards, and by targeting the right audience, business owners can create a much bigger impact than they can imagine and get a lot of responses.