Guest posting in SEO is one of the most widely discussed topics, and trends suggest that its significance and popularity will increase each year. Today’s article is about guest posting and the techniques to achieve links to your resource. Posts from invited authors are viable because they give many benefits for paid SEO.
Definition of Guest Posting
To avoid complex terms, let’s explain how it works with examples:
- You pay a popular resource to make publications. It is a form of advertisement or a sponsored publication.
- You buy a place from webspace. The owners and moderators create materials on their own, mentioning your site or brand in the context of the article. It is native advertising.
- It is possible to make publications without payment. The website, however, still posts your article, including external links that are SEO guest posts.
- The viable distinction from regular posts is that you do not have to spend money to publicize the article. A slightly less noticeable discrepancy tends to be higher than sponsored articles.
Why Do You Need It?
The meaning is to make quality content. It’s simple:
- Get a positive mention of the brand/site.
- Receive a link from a reputable resource.
- Obtain referral traffic.
Here are some of the foremost trendy principles that browsers consider when identifying a site’s position in the rankings. Additionally, it is possible to contact guest posting services Lasercrabs.
Why do they need guest articles? That is a pretty ambiguous question, and each site has its purpose:
- attracting field experts;
- making great materials for the blog for promotion purposes;
- lack of broad editorial publications and the urge to constantly update the blog;
- get free, quality articles and other materials.
Posting is a win-win strategy for those composing articles as guest writers.
Guest Posting: Is It Safe?
Totally. But, as with everything, there are “buts.” In this case, those “buts” include “pseudo” guest articles. It is a situation where the site offers to post, not for free, but for a fee (on your part, of course). Furthermore, it is pretty insecure because such links can be sanctioned by search engines, for which such a practice is nothing more than an attempt to manipulate ranking factors:
- Unrelated topics. Here it’s simple: neither users nor search engines appreciate it. Do not switch sports blogs with embroidery cross themes. You get the necessary referral followers. The resulting conversions will not be targeted, which will increase your bounce rate, and browsers can perceive irrelevant links as spam.
- Low-quality resources. It is equivalent to getting a link from a spammy resource in SEO terms. Always check with the donor before you post.
Where Do I Find Sites to Post on?
We’ve come to the topic that most interests readers: where can you check the most reputable web resources hosting posts? It is possible to perform these in various ways.
Get in Touch with an Editor
The majority of site editors may consider providing publications of top quality (including the reasons outlined above). So how do I reach editors?
- Seek how to get in touch on the websites. The easiest way is to discover references on the site. On many sites, authors and editors leave their contact information, which you can use to contact them.
- Contact the editors. If you don’t know to reach the editor or someone who creates guest blogging for SEO, your best option is to write a letter directly to the site’s editorial staff.
To do this, find a reputable site that gives editorial contacts. Then send them an email with brief talking points and questions that interest you. The simplest option might look like this:
If examples of your previous publications appeal to the editor and the auditory involved in your suggested themes, you will certainly get a response. The rule works with all sites.
Check out Competitors Resources
One of the best (and easiest) ways to explore new post opportunities is to take a detailed look at your rivals’ link mass. In a case like this, an understandable rule works: if your opponents are actively blogging, building link mass, and getting links in the process, then you can “copy” them for personal needs.
To find potential sites, you need to use a service for analyzing link mass.
Carefully study the links of your competitors:
- Find a quality backlink and research it.
- Go to the link and study the site. What do we find in the footer of the site? That’s the right-a guideline for those who want to put an article on the site.
- Are you right? Check it out.
- Great, you’ve found a source for getting a feature post.
Can you do the same thing, but among domestic sources? Absolutely! We do the same by the principle described above.
Look for links:
- We find and click on the link, but what do we see? That’s a right-a large button that says “Send Article”:
- Another quality donor to get a link to our piggy bank.
- You can discover many websites from which to pick a post this way.
Apply Operators
Seek operators in other browsers, if that’s more convenient for you. Apply a search operator. You can use them to find hundreds or thousands of sites that welcome guest posts. Discover more on HubSpot. Try different variations to find the maximum number of sites that accept articles.
Conclusion
Use different ways to find sites for guest posting. Every niche is different, so the most efficient techniques may be other.