Happy hours attract socialites, party-goers, budgeting college students, sports fans, and more. They bring in a lot of customers and are highly marketable. Adding happy hours to your restaurant and bar services grows your business and makes a profitable investment. Here are four tips for successful happy hours and why you should consider hosting them at your bar.
Offer Tried-and-True Basics
Cocktails come in many forms, varying in style, flavor, and drinking experience. Incorporating a wide range of concoctions diversifies your menu, supplying your guests with many options to explore. However, out of all the delicious cocktail recipes to add to your bar for happy hour, tried-and-true basics are safer and provide more guaranteed profitability.
Classic cocktails like mojitos, margaritas, gin and tonics, martinis, and Moscow mules are some of these well-known beverages. Many people love them, so they are consistently in high demand. Adding these basic drinks to your happy hour menu increases your chances of customers ordering them for steady revenue.
Maximize Menu Inclusivity
Along with the basics, include drinks that cater to a vast range of potential customers. Beverages catering to all dietary needs and preferences make sure no one gets left behind. For example, you can provide mocktails for individuals who don’t drink alcohol, dairy-free cocktails, and gluten-free spirits. The more people allowed to participate in happy hour specials, the greater their popularity and the more income you receive.
Pair the Drinks With Bites
The triad recipe for a good time includes drinks, food, and entertainment. After all, when people drink, they often get hungry, and people with food often want drinks to wash it down. Pairing your happy hour cocktails with light bites produces a highly attractive two-for-one bundle. This is particularly enticing to those looking to save on a night out, like college and grad students.
Provide Entertainment Attraction
Adding an entertainment component to your happy hours completes the triad for a good time. There are many ways to attract people to your establishment, from trivia nights to live music performances to sports game screenings. Hosting an event during happy hours gets people through the door, providing them with a reason to make the most of the deals. It also gets customers to stay for a while, long enough to order multiple rounds.
Hosting happy hours at your bar offers many benefits, from broadening your range of customers to increasing revenue. Maximize all that happy hours offer your bar with these tips for success!