When customers come across new products, they want to find visually appealing and legible labels. To produce high-quality labels, companies must invest time in developing their color-label printing. In this blog, we will discuss the most common label coloring mistakes and how to avoid them.
Not Using Quality Color Printers
One of the most common label coloring mistakes businesses make is not investing in a color-label printer. Although many different standard printers can fulfill printing tasks for products, the resolution and finish of these labels will not create the same results as industrial color printers.
Industrial label printers are equipped with some of the most advanced technology to print labels with intense colors and fine details. Although these printers may have a higher cost per label, their ability to produce quality products efficiently makes them a wise investment for any business.
When printing colored labels, it’s essential to print with high-resolution images. There are several reasons why printing resolution mattersfor labels. For example, printing photos and colors at high resolutions will prevent images and typography from appearing blurry on product designs.
Low-resolution images tend to lack crisp and sharp details in the edges of their designs, which makes colors bleed and appear cloudy. The result of these malfunctions is a low-grade product label that could poorly reflect the standards of company products.
RGB Versus CMYK
One of the easiest mistakes to make while designing and printing colored labels is forgetting to switch RGB files to CMYK. Most color label printers will print with four-color processes, otherwise known as CMYK. More advanced color printers will also include white layers in their cartridges to further enhance the quality of designs.
However, many computer desktops and monitors do not automatically present images and colors in CMYK resolution. Instead, most computers display artwork as a three-color process known as RBG. Although the differences between these two resolutions are subtle, label designers must remember to manually switch their desktop resolutions to CMYK to ensure that printed labels match their company’s expectations.
Although color may seem like an afterthought while crafting labels, the colors that customers interact with when they see products highly impacts their impression of businesses. Review these common mistakes to make while coloring labels to avoid technical or human errors. Being mindful of these prevalent mistakes will ensure your company maintains a high-quality product.