Starting November 30, 2024, Ukrainian audiences will be able to enjoy broadcasts of two new TV channels from Maincast Studio, owned by renowned investor and entrepreneur Maksym Krippa.Mahmo.org reports that this ambitious project received the green light from the National Council of Television and Radio Broadcasting, which, on November 7, decided to grant Maincast LLC a license to broadcast Maincast Sport and Maincast channels.
The new channels will be broadcast around the clock via OTT services and cable operators. The company emphasizes that this is an important step for developing Ukrainian television, particularly in esports and sports broadcasts.
The significance of the project
Investor Maksym Krippa and his Maincast project have every chance of becoming a breakthrough in Ukrainian television. From popularizing the Ukrainian language to attracting a global audience, the company offers an innovative approach to content. The new TV channels and platform can change the perception of esports and sports television among Ukrainians, opening up new opportunities for the country’s media industry.
Thus, the launch of Maincast Sport and Maincast is not only a business expansion but also a contribution to the development of national content that meets the modern needs of the audience.
Topics and development strategy
Maincast Sport will focus on covering various sporting events, with a special emphasis on the participation of Ukrainian athletes. According to Maincast representatives, in the future, it plans to launch broadcasts in Polish to attract an international audience.
The other channel, Maincast, will offer viewers entertainment content aimed at a wide audience. Its broadcasts will include analytical programs, interviews with esports leaders, and reviews of popular games.
Support for the Ukrainian language
One of the main features of the new channels will be broadcasting exclusively in Ukrainian. Maincast co-founder Vitaliy Volochai emphasizes that the development of Ukrainian-language content is the company’s key mission. A significant portion of the company’s investments is directed to support this area.
A new step in digital technology In addition to launching TV channels, Maincast plans to introduce its own sports OTT platform, Maincast.tv. At the initial stage, access to premium content will be free to attract the maximum number of users. Later, the platform will introduce a paywall that will allow monetizing unique content.