While looking for effective ways to boost your tourism-related business, you’ve likely encountered the same tired and obsolete tips. If truth be told, there is no shortage of fun, creative, and innovative ways to boost brand awareness for your local tourism business.
Creative and Innovative Ways to Amplify Brand Awareness
Understandably, most marketing initiatives are geared towards raising brand awareness. Nowadays, SEO ranks high on almost everyone’s list. This is not exactly surprising as the importance of SEO for local business is no longer up for debate.
Apart from SEO, below are some of the most potent ways you can use to foster brand awareness:
Maximize Voice Search
Voice recognition technology has now opened various avenues you can explore. For instance, some hotels are now using smart hubs to provide voice search capabilities within their rooms. This is also considered a very convenient source of tourist information.
On the other hand, travel agents are also making booking effortless through voice control. One best practice is to use SEO principles to focus on the voice search results of massive search engines like Google. Voice search has also been used to connect customers with chatbots.
Increase Guest Satisfaction Through Chatbots
Chatbots are now widely used for customer service purposes since they can instantly attend to the concerns of the customers even if your staff members are not available. One great thing about chatbots is their ability to gather data that can be used by your customer service representatives in case intervention is required.
Chatbots also make communication in multiple languages possible. Chatbots have also been used to cross-sell and upsell, which not only boosts brand awareness but revenue as well. Lastly, chatbots are also used to facilitate the follow-up stage of the customer journey to gather feedback.
Focus on the Customer Experience
In the tourism/travel industry, customers are not paying for products or services. Instead, they are paying for experiences. One of the best tourism marketing tips is to focus on the customer experience you are providing.
For instance, some hotels offer smart room controls. Airlines, on the other hand, compete by offering exceptional entertainment and meals. The primary trick is to provide an outstanding and unforgettable experience and encourage customers to share their experiences with others.
Create a Robust Content Marketing Strategy
Undoubtedly, content marketing is one of the go-to strategies to boost brand awareness, and with good reason. For starters, content marketing can effectively draw attention to your brand, it can also help position you as an authority in the industry.
Content marketing strategy, combined with SEO techniques, has also been used to boost overall brand visibility. Content marketing can include anything from web articles, blog posts, e-books, videos, and infographics.
The key to content marketing success is to produce top-quality and useful content. Use your content marketing to showcase your expertise, share your knowledge about tourist attractions, experiences, and activities, and keep them updated.
Invest in Influencer Marketing
Social media influencers have become the new celebrities people look up to, so it makes perfect sense to include this strategy in your marketing arsenal. In essence, this marketing strategy involves partnering with businesses and individuals with some degree of influence over a specific demographic and getting them to promote your brand.
An influencer can also promote hotels or restaurants by posting photos of their stay or the meals they’ve had. They can also post a video to promote their stay and entice their followers to try the experience they are promoting. Other forms of influencer marketing include written social media content or blog posts.
In the highly competitive tourism industry, boosting brand awareness can be tricky. However, you can get ahead by using smart and innovative marketing strategies. For optimum results, offer experiences that stand out, and it will only be a matter of time until you get ahead of everyone else.
About the Author
Shawn Byrne is the founder and CEO of SEOPhoenix.net. Shawn started his career in I.T. troubleshooting workstations, servers, and networks then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp not only the algorithms but also the technical side which most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.