It seems that nowadays every business needs to have an online presence. From having a website that shows your services, to having a social media profile that really pops, to having your business show up high on the google search engine, it is so important for any business to be able to connect to their customers online. One thing many businesses overlook when they are thinking about their online presence is web hosting. Web hosting is what keeps your website online and connected to the internet. Keep in mind, not all web hosting is the same. You need your website to perform well so when your customers click on it they want to buy. This is especially true if your business is an online store. Here are some reasons why web hosting is crucial to the success of your online business presence.
- Site performance
Everyone has been on a website that does not perform well. It is clunky, slow, and the information you need to find on the website does not seem easy to find. You do not want your business to be one of these websites. Website performance is how well your website does when a person is using it. This can be the ease of finding information on the website to your website displaying the way that you want it to be. If your website has bad site performance, customers might leave your website before they even try to look for the information they need or before they even look through the products on your website. Good web hosting can help your website perform well even if there are a lot of people on your website at the same time. As your site becomes more popular, the performance will have to be upgraded along with the web hosting to accommodate this new surge of users.
- Website security
The security of your business website is increasingly becoming more and more important as technology advances. The protection of your customer’s data is definitely becoming more difficult as malicious users try to tap into that data. If your website is handling financial information such as credit card data then you will need to be even more careful. Web hosting can provide security such as data protection and SSL security if you have an online store. Many website hosting companies will offer security along with the hosting so that you can be assured that your website is secure. For storing your customer’s information, you need to make sure that the database is hack-proof. A good website hosting company will offer you database encryption to go along with hosting so that all of the information your website collects is secure.
- Website speed
The speed of your website mostly depending on the web hosting package that you are using. Each web hosting company will offer you different speed options. Depending on how popular your website will be and how complicated the website will be, you might want to have a web hosting that can provide you more speed to your users. when your customers are looking on your online website, you want them to be able to find the information they need as soon as possible. For an online store, slow speed can frustrate your customers which might cause them to click off your website before they have a chance to press buy. Make sure that your web hosting includes the speed your website needs to be successful.
- Cloud VPS vs SSD VPS
Many prospective business owners do not understand what is the difference between cloud VPS and SSD VPS. It can be a little complicated. Cloud VPS is when your website server is in the cloud, and SSD VPS is a physical server that has your website on it. Both have their pros and cons such as more storage or speed. Knowing the difference between differences between cloud VPS vs SSD VPS is a great thing to know.
As technology advances, it seems that it becomes more key to having a successful business in any industry. Any person needs to have a good online presence for their customers to be able to find them easier. This is especially true for e-commerce. One thing to consider when you are building your business online presence is website hosting. From the speed of your website to its performance to the security of your customer’s information, you need good website hosting that will work for you. Web hosting is quickly becoming a must-have.
Delan Cooper is a writer with years of experience in marketing communication. He enjoys meeting new people and reading more books to get inspired for his own book. Connect with him on Twitter.