Are you trying hard to increase your brand awareness and website authority? Link building is a common strategy brands follow to improve their positioning on Search Engines.
A lot of website owners pay thousands of dollars for managed link building, but are unsatisfied with the results. The truth is, most of the link-building services make some common mistakes that lead to unsatisfactory outcomes.
Here, we have shared 5 common mistakes agencies make while offering managed link building that hinder their overall website authority.
Common SEO Mistakes You Must Avoid
Backlinks are the Queen for SEO to rank websites higher on Google. Know if you are making these same mistakes or doing it the right way:
Mistake 1# Building Links from Low Quality Sites
Not doing the homework while opting for managed link building can land you in a world of backlink trouble. Most of the time, brands rush the link-building process and end up getting linked to low-quality sites.
Building links from low-quality websites can negatively impact your site’s overall SEO, leading to reduced visibility and lower ranking. Here’s why it is a mistake:
- Low-quality backlinks can damage a site’s reputation, decreasing its ranking on SERPs.
- They can impact the overall trustworthiness in the eyes of the search engine.
- Sometimes, search engines link Google penalties to websites that are associated with low-quality backlinks.
Mistakes 2# Ignoring Website Relevancy
Linking to an irrelevant website is a link stabbing your own foot. It not only hurts your website but also its reputation with the search engine. According to Google’s last update in 2024, Google only focuses on content that is relevant to the website’s niche.
So, think about it, would you trust a website that works in the technology niche and talks about cooking, gardening, and finance? Managed link-building service providers often fail to maintain relevance to linked websites. Here’s why it is a mistake:
- Search engine algorithms are strong, and they only prioritise websites that are relevant to your links.
- Irrelevant linking also decreases website authority, damaging overall credibility.
- Lastly, irrelevant site linking is a waste of time, money, and resources.
Mistake 3# Overusing Anchor Text
It is quite understandable that managed link building helps with a higher rank on Google, but only works properly when done correctly. While building link-building strategies, brands often use the same anchor text too many times without regard for content or grammar match.
When a search engine detects this unusual pattern of the exact same anchor text pointing to the same website too many times, they may view this as an attempt to manipulate search ranking. Thus, they hit back with penalties.
But you can avoid them!
Fastlinky is a trusted link-building service agency that focuses on precise anchor text selection and linking to relevant sites to acquire high authority backlinks. Their managed link-building strategies help brands boost a website’s authority and increase search engine ranking without making a single mistake.
Mistake 4# Linking to Toxic Link Profile
Your website is like a body. If you are putting the wrong foods into your body, they will eventually harm you. Just like that, linking to a website that has a toxic backlink profile can increase your site’s spam score.
Toxic backlink profiles may have a high number of backlinks, but most of them are from spammy or poor-quality websites. Here’s why it is a mistake:
- Linking to a website with a toxic backlink profile negatively impacts your website’s health.
- Backlinks from spammy websites may also contribute to your website’s spam score.
Mistake 5# Prioritising Quantity Over Quality
Lastly, the biggest mistake most brands make while building links is acquiring a larger number of backlinks without focusing on the quality. As search engine algorithms became more refined, they can now detect the large volume of banks that are spammy.
This attempt is considered a ranking manipulation, affecting website reputation with search engines. The best link-building management services prioritise the quality of the links rather than quantity within a short time.
Conclusion
Adapting a long-term and honest managed link-building strategy is the only way to increase website authority. As we have mentioned above, you must avoid these 5 mistakes for your brand’s online success.
Always make sure that the backlinks are coming from reputable and relevant websites. Also, remember, 10 high-quality backlinks are much more effective than 100 low-quality backlinks. Start improving your website’s visibility & credibility from today!