The right digital marketing strategy can either make or break your business. If you want to continue to win customers online, then check out these 5 digital marketing trends, which could radically alter the industry in 2022!
- Implementation of AI in Digital Marketing
AI is sweeping all industries, and you can now find the power of artificial intelligence in banks, the top 10 online casinos UK, healthcare, and now digital marketing. There are AI programs that can take all of your digital marketing analytics (impressions, conversions, traffic), analyze this information, and come up with strategical recommendations. AI is also able to alert you to specific keywords you should be targeting. Even though AI is still in its early stages in digital marketing, it will have a major impact on the industry as it becomes more sophisticated.
- Conversational Marketing Is Going to Explode
In 2022, buyers want access to information to help them make their purchasing decision. They want access to this information in a relaxed, non-sales fashion, and they want to access the information instantly. To meet this demand, more and more companies are using things like chatbots, extensive FAQ sections, personalized videos, and emails. The days of hard selling digital marketing are over – start chatting and informing your customers in 2022. Do not neglect this super important digital marketing tip if you want to skyrocket your profits!
- Social Messaging Apps
Social messaging apps have billions of users and are no longer a place to chat with friends or share the latest memes. Over 56% of social messaging apps users say they contacted brands via these channels to get more information about products and services! If you want to develop an effective digital marketing strategy in 2022, you better have a highly responsive social media messaging profile, where customers can easily reach you and receive informed and detailed responses right away! We recommend you set up profiles on Whatsapp, Telegram, Facebook Messenger, and WeChat.
- Live Stream Shopping
Yes, you heard that right. One of the most important digital marketing tips is to organize live stream shopping! This is where influencers display and try out different items, and users can join in on the fun by asking questions or even buying the items on display. Live stream shopping is already incredibly popular in China, with over 300 million Chinese people watching a live shopping stream at least once in 2021. This digital marketing trend has just started to spread to Western audiences, with TikTok just announcing a live shopping stream experience.
- Push Notifications
One of the biggest digital marketing benefits is the ability to instantly reach customers and let them know about your brand and products. Well, with push notifications in digital marketing, reaching your customers just got a whole lot easier! Push notifications significantly increase conversions compared to other messaging channels. Check out these digital marketing stats:
- 7% open rate vs. 3% open rate for generic messages
- 54% of users convert from a segmented push notification, compared to 15% for generic messages
To ensure your business does not get left behind in 2022, make sure you are implementing the latest trends in digital marketing into your online strategy. By staying ahead of the curve, you can out-position your competitors and reap the first-mover advantage!
Now that you know all the digital marketing trends to look out for in 2022, we would love to hear your thoughts on the latest trends and how you are going to implement them in your business. Please, let us know in the comments below what your digital marketing campaign will look like in 2022 and how you are planning to boost your profits.
Bio: Christine J. Shepard has been working in digital marketing for the past 4 years, and before that, she ran her own agency. When Christine is not coming up with new digital marketing strategies, she enjoys walks with her labrador, Max, and paddle boarding down at the beach.