Going out to parties, dates, or even in meetings, it’s a typical phrase to dress to impress. The same goes for packaging. Packaging serves as a bridge from the sellers to the consumers, and if it goes
well, surely it will satisfy the brand owner itself, the e-retailer, the fulfillment center, and, of course, the customers. Are you planning to have your business or having trouble with your packaging?
Every shipment will either fall short of, meet, or exceed the expectations of your customers. As they say, it’s the little extra things that make the difference. For instance, using custom Food and beverage labels for your products can have a significant impact on how consumers perceive your brand. Custom labels not only provide essential product information but also serve as a visual representation of your brand’s identity and values.
That said, it’s important to remember that there are many ways to fall short of expectations, some of which may be out of your control. Here are some excellent ways to win customers simply by how you present your product. Keep reading.
Custom Printed Courier Bags
Personalized bags are trendy right now, so take advantage of them to expand your business. It gives custom packaging a professional image that can be perceived subtly or overtly. It improves brand recognition. Having your logo printed on anything, from disposable cups to takeout bags, allows you to reach many potential customers. They will remember you and your product the more they see your brand. It serves as a form of creative advertising. Of course, traditional advertising methods exist, but personalized to-go packaging allows you to be more creative with your marketing.
Customers can use a takeout bag for advertising your business’s hours of operation, additional locations, free delivery, catering options, and anything else. Increase the perceived value of your product. People make purchases based on their perceptions, experiences, or word-of-mouth recommendations.
Fillers & Inserts
An extra item that eCommerce retailers can include in shipments before sending them to customers is a packaging insert. They’re an excellent way to improve your shipping and fulfillment strategy. Packaging inserts (also known as packing inserts) are usually unexpected and can help you gain new customers.
Let’s look at some of the few interesting reasons packaging inserts are so important:
Packaging inserts don’t have to be expensive: You don’t have to spend a lot of money to incorporate packaging inserts into your marketing strategy. Each of the following examples is low-cost but high-return.
Package inserts are ideal for cross-selling: You can add highly targeted cross-sell opportunities because you know what your customer already enjoys.
Package inserts are an excellent way to eliminate excess inventory: hard-to-move items can be turned into a marketing expense while also strengthening your relationship with current customers.
Suitable inserts improve loyalty: Customers are more likely to return to a brand that appreciates them, and packaging inserts can make them feel special.
Always be Creative
Consider the packaging that you remember the most. Often, the most creative aspects of a product are the labels or packaging. A unique product label design will make it a long way.
Similarly, almost everyone can recognize certain brands by looking at the package, such as Coca-Cola, Mountain Dew, or Red Bull. That’s what you’re aiming to get. Using one-of-a-kind packaging like rigid boxes, that stand out is one of the most effective ways to build a brand for your company.
Bubble wraps
Bubble wrap excels at its primary purpose: keeping goods safe and secure during transportation. Shippers use bubble wrap to protect their interests during freight transit, including rough handling or bumps on the road. Its sealed air bubbles provide a flexible but durable cushion that forms a strong impact barrier. It can protect goods from even severe effects when doubled or tripled in layers and combined with a sturdy corrugated shipping box. As a result, when your products arrive in good condition, your customers become more trusting and loyal.
Use Reversible Packaging
Reversible boxes can be turned inside out and used as gift wrapping, once more very flexible packaging. The brown cardboard exterior hides any signs of rough handling. Customers will appreciate how convenient this is for them, and it is also more environmentally friendly than traditional gift wrapping.
Personalized Notes
A handwritten thank-you card is the simplest, least expensive, and most personalized insert you can include in customer packages. A primary card can be a thoughtful gift that helps in the progress of loyalty. When you’re first starting, cards can be handy because they provide a competitive advantage that larger companies can no longer provide. Take advantage of this.
Put Free Stuff in Your Packages
Consumers expect gifts in their packages. Small gifts, like samples, can be a great way to surprise and delight customers without appearing to be trying to sell them more products. Most people will be pleasantly surprised by any additional gifts because they are unexpected. Hence, it is unnecessary to give an expensive gift. This eCommerce marketing strategy boosts customer loyalty and encourages repeat purchases.
Corrugated Boxes
Corrugated cardboard is another type of flexible packaging box. It is a popular choice among various industries because it can carry a wide range of moisture-resistant weights.
Conclusion
Great packaging is appealing and stands out from the competition, encouraging users to choose your brand over theirs. Your packaging also conveys essential company information, such as the brand message and contact information. Make your brand more memorable to the public, and the ease of recognition will encourage consumer loyalty to your brand, resulting in increased sales in the long run. Making an excellent first impression ensures that your target audience hears your brand message loud and clear.