Video technology has come a long way in the last few decades. Video recording equipment has become affordable and accessible to everyone. Advances in internet capabilities have meanwhile made it possible to live-stream videos from any location or record footage straight to the cloud.
There are many ways in which modern businesses can and should be benefiting from this technology. Below are 7 areas of your business where you should be using video technology.
Marketing
Businesses of all sizes can take advantage of video marketing. Videos are some of the most engaging forms of content on social media. Using videos on your website can meanwhile encourage visitors to spend more time on your website. In both cases, video content can generate more leads. There are so many different types of video marketing content to experiment with from explainer videos to behind-the-scenes videos. You can check out this post for more tips on using video content in marketing.
Customer support
Video content can also be useful for helping current customers solve problems. Video tutorials can be useful for teaching customers to use products – this could include screen capture tutorials on how to use software or video instructions on how to assemble or use a physical product. You can also use videos to answer FAQs on your website such as advising on how to recover from a medical procedure.
Employee training
You can also use videos as a tool for training new recruits. You can demonstrate how to carry out tasks or even provide video tutorials on how to use business software. This could be integrated into online e-learning tools or you could present these videos to teams of recruits during in-person training. You can learn more about using videos in employee training here.
Security
Video technology could also play an important part in keeping your company secure. Using video surveillance cameras around your premises, you can record any criminal behavior that may occur (in most cases, simply having a video camera installed can be a deterrent). There are companies like Infassure that can help you find the right video surveillance solution. Most modern video cameras record footage directly to the cloud and some can even be live-streamed via an app on your phone so that you can monitor your premises from any location.
Employee surveillance
Video surveillance cameras can also be used to monitor your employees. In large business premises such as construction sites or hotels, this could be useful for tracking where employees are. You can also use this surveillance to check that employees are performing their duties correctly, as well as recording evidence of any incidents involving employees.
Insurance protection
Video footage is also a strong form of evidence to provide an insurer in cases where you may need to make a claim. For example, you may be able to use surveillance video footage of a burglary to make a property insurance claim. You can also use dashcam footage in commercial vehicles to record evidence of accidents that your employees may be involved in to prove that they were not in the wrong when making a vehicle insurance claim.
Communication
When it comes to general communication, video technology can also be valuable. Using video call software, you can engage in long-distance face-to-face conversations. This could include video conferences with clients, video interviews with job applicants, or meetings with remote team members. There are a few different video call programs that you can use – this guide at TechRadar compares a few of them.