Digital shelf labels are the next-level price display systems for retail stores. Digital shelf labels have a lot to offer by making price management more seamless and improving price accuracy. They also come in handy in stores that use dynamic pricing. All while minimizing labor costs. Electronic tags are the future, and for more reasons than one. Here are some of the reasons to consider incorporating digital shelf labels in your retail store:
You can showcase more information
The traditional paper and plastics often allow enough space to display the price only. However, customers tend to want as much information about a product before buying them. Electronic price tags become a perfect option since they allow you to display more information. Your potential customers can access information on the origin, nutrition content, product reviews, price per weight, etc. That gives you a competitive edge that will contribute to more sales for your retail store.
It helps conserve the environment
The alternative to digital labels is plastic and paper labels. We all know that those materials are not the best for the environment. Moreover, such materials are expensive and have so much waste. Digital tags are the better option. It helps that you only need to buy the tag one time. There is no need to discard old digital labels, making them more sustainable.
Allows you to employ accurate pricing on all your platforms
Nothing makes your business seem like a scam than if the same product has different prices on different platforms. The price in your physical store needs to be the same as that of your online store. It helps build trust with your consumers. According to experts at SES-imagotag.com, you can get electronic price tags to help you standardize the pricing systems. It will also become easier to navigate price changes. You can align promotion prices and fix any pricing errors in your different platforms.
It minimizes operational costs
Using plastic and paper labels means setting aside money for purchasing ink, paper, and printing equipment. It also requires a substantial time investment by the staff when it is time to change the price and introduce new tags. Electronic price tags save time, money, and labor. It only takes a couple of minutes to update thousands of labels. Your retail store will realize significant savings in operational costs in the long run.
It makes it easy to optimize inventory
Inventory management is essential in any retail business, and it is no simple task. Most retailers struggle to manage their inventory. That can impact customer satisfaction because no one wants to order something and then realize it is out of stock. Retailers have a lot to gain from innovative solutions like digital shelf labels. You can integrate your digital shelf labels system with shelf watch technology to notify store associates when the stock is low.
Wrapping up
When running a retail store, there is a lot that you need to take care of for smooth operation. Any solution promising to make life easier should be welcome and worth trying. Electronic price tags are an innovative solution that every retail owner needs. The best thing is that it is an investment that offers a quick payoff.