Are you considering opening up a new pop-up bar? If so, we’ll walk you through the big things you need to open a successful pop-up bar, from a big idea to a viable location.
An Idea
The first thing any business needs, whether a pop-up bar or pet food store, is an idea. Why do you want to open a pop-up bar, and what will make your business different from the others?
Pop-up bars have grown steadily in popularity since they first emerged on the scene years back, so there’s more competition than there used to be for patrons’ attention. What’s the big idea behind opening your pop-up bar that will make it successful? Once you’ve figured out the main idea, the rest is in the details.
A Location & Space
Of course, you need a location and space for your pop-up bar before you can open it! The convenience of small pop-up bars is that there are a few more options for spaces—renting out a location, constructing a new one, or even using a shipping container.
The pop-up container bar has grown popular because of its utility and convenience—it makes it much easier to find a location. It is an affordable alternative to renting or construction. A container bar only requires a few essential modifications, and these changes are often much less expensive than renting out a space or building something completely new. Plus, if you don’t like the location of your pop-up container bar, you can always pick it up and move it somewhere else!
Pro Tip
While new containers may seem nicer, used shipping containers are often just as capable as new containers at a fraction of the price.
A Plan
You’ve got your idea, location, and space for your pop-up bar, so now all that’s left is figuring out how you’ll make it work. First, what are the core elements of your pop-up bar—the target market, the marketing plan, and how the menu caters to that target market?
What will your pop-up bar’s initial costs and expenses be, and what profits do you need to be financially viable after a year? Those are just a few questions, but once you’ve figured out the core elements of your pop-up bar plan, you can confidently open up and hit the ground running.
Conclusion
Pop-up bars are becoming more commonplace in many places, but like any restaurant or bar, they’re far from a guaranteed success. Keep these core elements in mind while planning; there’s a good chance your new pop-up bar can thrive.