Yes, animated videos have become hugely popular over time for businesses attempting to offer something new through their content. And that includes London, where you’ll find, not only businesses seeking animation but talented animators ready to provide some astonishing work. Animation enables businesses to explain complex procedures and processes in an informative and engaging way to help them connect with their audience. That’s why animation is ideal for those businesses that work with potentially complex subjects, such as tech.
If you don’t want to make a talking head explainer video, animation can offer a solution by engaging your audience while still getting across the relevant information. Not everyone takes in information similarly, with color being a big part of this. Animation allows you to be really creative in a way that live-action video doesn’t, which means you can connect to an entirely new audience.
Type of Animated Video
Animation isn’t all about being really loud and bright. If you can’t film your actual products, for example, you can create hyper-realistic animations of them instead. Of course, there are cost implications for creating content of such high quality, but it’s powerful, and you can elevate your brand’s look and feel.
There are other types of animated videos, such as stop motion animated videos and whiteboard animations. They offer a more handmade feel, but if your brand doesn’t have a massively sleek and corporate feel, this may be the best option. Whiteboard animation is a good solution for explained videos, as it can effectively convey information in a simple and digestible manner.
Maintaining Your Brand’s Strength
An animated video really shines a light on your company. So make sure that the animation fonts and colors remain consistent across your entire brand. That way, those who watch your video will associate with your overall look, and it will ensure that awareness continues to grow across your digital space.
Even smaller things, such as an animated logo, are an effective way of catching someone’s attention. If you end your email with a small animated logo, for example, you might find that you’ll get lots of replies acknowledging that extra touch. Such little things are a great way of helping your brand stay in people’s minds.
Using Motion Graphics in Live Action Videos
Mixing animation with live-action video is very effective if you overlay motion graphics onto a live video. The animation and color can add some life to standard footage. It’s great if you want to highlight certain information or important stats, or even just want to include some eye-catching detail.
Remote Videos
A huge advantage of animated videos is that they can be created entirely remotely. So if you have staff working off-site, for example, that won’t stop you from producing professional and effective video content. And you can continue to reach all of your clients or customers, and promote whatever it is you have to sell, without having to physically film anything.
If you do feel that animated videos might work for your business, however, you should consider getting in touch with a professional animation team, such as the Frantic Creative Animation Studio. By drawing on the knowledge and talents of an experienced studio, you’ll be able to achieve the effects you’re looking for in the most professional way possible.