Empty wall space in your retail store can act as a red flag to customers. Some customers will think that your store is low-stocked or ready to go out of business if there is too much open space inside. A lack of creativity with your wall space could also bore customers, meaning they might walk away without purchasing anything. If you’re struggling with the wall space in your store, here are some of the best ways to fill empty wall space in your retail store.
Utilize Hanging Signage
Hanging signage and marketing materials can do more than fill empty space along your store’s walls. Hanging materials such as posters, banners, prints, and more can educate and direct your customers throughout your store. In fact, hanging signage helps drive sales in retail stores.
For example, hanging a poster displaying information about your latest product release or promotion will help grab customers’ attention and encourage them to peruse the listed products. You can also use hanging materials to guide customers to popular products or answer frequently asked questions. There are many ways to utilize hanging marketing materials in a retail store.
Print or Paint a Mural
Hanging art prints, paintings, or even painting directly onto your store’s walls are fun ways to instill some personality into your store. Adding art and decorations to fill your blank wall space helps your store feel warmer and more welcoming to potential customers. They’ll also get a better idea of your store’s aesthetics and mood.
Creating an accent wall with paintings or other decorations is another fantastic way to guide a customer’s attention to a specific area. Try placing corresponding products on display near your store’s accent walls.
Install Store Shelves
If you’re working with less space in your retail store, utilizing store shelves on your blank walls can be a terrific way to showcase products. If you don’t have much room for extra aisles of products, use your extra wall space and display products vertically. Often, customers will head to the outer walls of your stores when it comes to browsing products, so this is a great place to display products you need to start moving and selling.
When it comes to having extra space in your retail store, you always want to fill blank space as often as possible. Keep these ways to fill empty wall space in your retail store in mind as you create your next layout. Soon your store will feel much more vibrant instead of empty and lifeless!