It’s easy to overlook how important packaging is to a consumer products company’s marketing strategy. The data, however, indicate that packaging is more than a way to get your product to the market. In fact, packaging may be one of the best ways of getting your product to the consumer — over and over again.
Good packaging goes a long way toward building customer trust and loyalty, which translates into increased sales. The materials that go into making the packaging, the way the package communicates the product information, the ease of opening and handling the box, and the design itself all contribute to boosting the brand and influencing customer behavior.
The accompanying infographic, In Brands We Trust: How to Build a Connection Through Brand Packaging, presents what customers look for in product packaging and how that packaging can affect buying behavior, and it does all that in an easy-to-read format. Not only does the infographic tell you what consumers value when it comes to packaging, but it helps explain why you should consider packaging an important part of your product marketing.
Read on to learn more about packaging and its relationship to brand trust, which leads to brand loyalty. And because brand loyalty, in turn, leads to increased sales, every consumer products company must make packaging a critical part of its overall marketing strategy.