These days, a lot of marketing focus is being put on digital advertising. After all, almost everyone uses the internet in some capacity and it’s estimated that around 4.55 billion people around the world now use social media. That’s over half of the world’s entire population. With an audience so large, it makes complete sense to use digital platforms such as social media and websites to establish a strong marketing presence.
But that doesn’t mean it’s the best.
You could say that digital marketing is better because it reaches a wider audience, but this depends on the type of company you run. If you’re a humble bakery on a quiet street, then a social media user from the other side of the world probably isn’t going to visit your store. They might recommend you to a friend, but that’s a bit of a stretch.
This is why so many companies still make heavy use of traditional marketing, and we’re going to explain why it’s so important.
Mail is still one of the most effective ways to get your name out there
While many digital marketing strategies revolve around email, we can’t forget that the postal system is still helping to deliver leaflets, letters, and other forms of traditional marketing that can help expand your brand. Companies like PCI specialize in this. They help companies deliver massive amounts of letters to their customers to help generate leads, to remind people that their brand exists, and also to deliver content such as update letters, magazines, and other traditional media to help them learn more about your brand.
If you have a mailing list already, then you can make great use of it by sending out traditional marketing materials. It might seem spammy, but you’d be surprised at how effective it can be if you focus on the design of your materials.
People still go outside and they still see traditional marketing
While plenty of people spend a huge amount of time indoors on their computers these days, there are still plenty of folks that head outside to go shopping, to walk their dog, or even to meet up with friends. This means they’re exposed to all kinds of traditional marketing. It could be a newspaper, it could be a billboard, or even a truck driving around with a company logo on the side. These forms of traditional marketing are extremely effective strategies when it comes to establishing a local or national presence. While it won’t do much for a global marketing strategy, it can certainly help get the attention of local customers that are in your vicinity.
Traditional brand marketing can also be a great option to build awareness. You can have your logo imprinted on anything from a custom magnet for the fridge, to branded mugs or caps.
This is perfect for stores, but it can also help with online businesses as well. It depends on the types of products you’re selling. You can also think of it this way; traditional marketing is an untapped market for most smaller businesses because they’re so focused on digital marketing. By forgetting about your local audience, you could be missing out on a lot of sales from much more qualified leads.