In the highly competitive world of construction, every project counts. With a whopping 86 percent of people now using the Internet to find local companies, digital marketing should be one of your top priorities.
Just as you would invest in construction revenue protection to safeguard your business, you also need to put money into digital marketing if you want to stay relevant and competitive.
To effectively get in front of your target audience and take your business to the next level, below are excellent digital marketing tips you should consider:
Invest in Search Engine Optimization (SEO)
Just like getting general liability insurance, investing in search engine optimization is considered a wise move. If you are like most construction companies, it is likely that you already have a website that’s up and running. However, it is crucial that you know having a website alone won’t suffice.
Your website has to be optimized, user-friendly, and updated regularly. This is where search engine optimization can be very beneficial. In essence, SEO is a digital marketing strategy that can help your website rank higher on the search engine results page (SERPs).
Create an Informative Blog
Blogging can be a useful tool if you are marketing your construction business online. It is recommended that you create a blog that’s valuable for your clients and your business. Ensure your blog provides visitors with helpful information and generate new leads for your venture.
When brainstorming topics for your blog, consider what your clients might be interested in. For instance, you can write a post about the materials that work best for new buildings or how they can find the ideal location for their home or building.
Nowadays, most people do online research before starting a construction project. With that in mind, you need to ensure your blog serves as a valuable resource. When potential clients see you as a reliable source, they are more likely to do business with you.
Provide Powerful Video Content
Any construction digital marketing plan can benefit from effective video content. At least 90 percent of people claim videos influence their purchase decisions. It’s safe to assume the right video content can help convince prospects to choose you over the others.
Using videos can also dramatically improve engagement on your site. Some studies indicate that people spend more time on pages with videos, increasing dwell time in the process.
Establish a Presence on Social Media
Social marketing is deemed one of the best ways to establish your brand’s presence and keep your business on people’s radar. Huge and highly popular social media platforms include Facebook, LinkedIn, Twitter, Instagram, and Pinterest. Pick a social media platform your target audience frequents and establish a robust presence there.
You might also benefit from social media ads, so it’s something you should also consider. With social media ads, your ads will be shown to your target audience regardless if they are following your page or not. Social media ads are also considered highly useful if you want to generate qualified leads.
Run Highly Targeted Ads
Consider investing in ads that showcase a specific service and target people interested in the said service. This type of targeted approach is considered more cost-effective than creating general advertisements that target a broad audience.
Google Ads is an impressive tool that allows you to place ads on websites and search engine results pages. It also provides specific targeting options. In addition, it allows you to reach users that have been searching online about a service you are offering.
Nowadays, more and more people are turning online to find construction companies. If you want to take your construction business to the next level, investing in digital marketing should rank high in your list of priorities.