Surviving in a competitive landscape is a daunting challenge for small brands. You have to be visible in a crowded space and gain an edge over the established leaders. It takes good thinking and sharp marketing strategies to address growth challenges. Mascot marketing is an excellent tactic than strengthens your brand identity and ensures that customers remember your brand.
It empowers your brand with a recognizable character your audience can connect with. But the last thing you want to do is spend a fortune on creating a mascot and promoting it. After all, small brands run on tight budgets, making it crucial to consider cost control while running campaigns. Here are a few foolproof mascot marketing tips you can rely on to get more with less.
Speak with your audience
The best way to make your mascot successful is by designing one that speaks to your audience. Everything boils down to understanding your target buyers and replicating their expectations in mascot design. Also, add a storytelling element to build a connection with the audience so that they recognize your small brand amid the bigger and better-known names.
Leverage social media
Social media is a great promotional platform when it comes to broadening your reach with minimal spending. Adding your mascot to your social media strategy is an excellent idea as it boosts your profile online and engages the followers in conversation. A broader audience will recognize the character sooner than you expect. If the design is good enough, your brand will be viral within days.
Attend community events
While websites and social media are innovative promotional channels, you cannot miss out on traditional ones like event promotions. Invest in Custom Mascot Costumes to showcase your brands at community events. Choose the niche-relevant events to connect with the ideal audience, make your small brand visible, and extend its reach through direct networking. Local events enable you to engage directly with potential buyers and educate them about your brand offerings.
Run a contest
Whether you attend local events or promote your mascot on social channels, running a contest makes it more memorable. The audience is likely to remember it better with interactions like games and quizzes. You need not spend a fortune on the games or prizes, so budget need not be a concern. Just do your best to increase the buzz for the contest. For example, you can ask the buyers to pose with your mascot and post pictures on social media.
Create a comprehensive marketing strategy
Brands can take mascot marketing to the next level by integrating it into their overall marketing strategy to create a comprehensive one. It goes a long way in strengthening your brand identity and ensuring that customers remember you in a crowd. Add the mascot to your logo, use it across your website, and make it a part of your physical promotions to take it wherever your customers can see your brand.
Mascot marketing need not burn a hole in your budget. You only need to do it smartly to make it affordable and effective for your small brand.