Developing a new product means that your business is counting on it to be a success. Not just because it will drive your business forward and ensure that you’re getting new and excited customers onboard, but also because the product represents your brand. If it’s not a success, it’s going to speak for your business and your brand as a whole.
While it is possible to bounce back both bigger and stronger after a failed product launch, you’d save a lot of money by making sure it’s a hit right away.
Here are a couple of ways on how you can do exactly this before the launch, and give those customers what they are expecting of your business.
#1 Create video tutorials
Hopefully, you’ve given the marketing of your new product a lot of thought beforehand – but have you thought about all the possible ways you can market the new product? Video tutorials are popular because they’re easy to watch, gives your business a face and a voice, and you’ll be able to demonstrate the use of the product and highlight all its great features.
If you’ve never done this before, it might be a good idea to hire someone who knows what they’re doing. A smooth and streamlined video tutorial is going to get you way more likes than a half-hearted one, so make sure it’s a high-quality video before you post it.
#2 Go to an event
This tip comes in two categories; you can definitely host an event for the product launch where your business can get some much-needed face-to-face contact with the customers.
This does cost a bit of money, though, and you have to make sure that everybody knows about the events as well as having a great speaker to promote it. Have a look at some professional speaker training if you’re not that confident as a speaker yet, and keep in mind that it will benefit your business in the future as well.
Another point to this is that you can promote the product by going to other events as well. What about a regular networking event with people in your industry? That way, you’ll be able to talk about your great product while also making new contacts. It’s a win-win, so make sure that you bring a lot of business cards.
#3 Ask for feedback
Hopefully, you have a prototype or an early version of your product ready that some lucky customers can try out for free. It’s a great way to build a stronger relationship with your existing customers as well as getting some valuable insight into what they actually think about the product.
Remember to tweak it according to their preferences, and send them the updated version as well. It means a lot to know that your opinion is valued, and they will be much more likely to stay loyal to your business.
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