Here’s How Shopify Plus Optimizes the Checkout Experience for eCommerce Growth  

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Customer experience is a huge part of running a successful ecommerce business. Customer support, the ease of use of the site, and the simplicity in placing orders are crucial components in the overall customer impression and their likelihood of returning to shop with you.

Brand consistency and positive experiences are important to all aspects of your website, but the one part that many brands forget is the checkout experience. Optimizing the experience can mean the difference between a completed checkout and an abandoned cart.

According to a 2020 study, ecommerce stores across all industries have an abandoned cart rate of nearly 70 percent. Site users are adding plenty of products to their cart and just leaving them behind, which may be a sign that the checkout experience is less-than-ideal.

Fortunately, Shopify Plus has just the feature for that.

What is Shopify Plus?

Most people are familiar with Shopify as a platform. The innovative all-in-one ecommerce platform has over a million businesses that use it to create ecommerce stores and start a retail business. Shopify combines the selling, shipping, and payment processing all in one place, and you can operate it from anywhere in the world.

However, most businesses start with the standard Shopify plan, which has the fewest features. The basic plan is intended for startups with one or two retail stores. While this may be fine at the beginning, you may need to upgrade your platform to meet high-volume sales.

Shopify Plus has just what you need. This package is the top tier and intended for enterprise-level businesses with high-volume sales.

How is Shopify Plus Different?

One of the best features of Shopify Plus is the replatforming transition. In most cases, this process is expensive and time-consuming. Many platforms charge ridiculous amounts of money to implement features and customize checkout pages, and it can take a year or more to get it launched.

Shopify Plus is $2,000 a month to start, but it can get your business replatformed in a matter of three to four months. It also includes:

  • Localized shopping experiences for different languages and currencies
  • Unlimited transactions
  • Built-in augmented reality (AR), 3D, and video for product pages
  • Automation for discounts and marketing campaigns
  • Customer and product data migration
  • Up to 18 percent higher conversion rates

The plan offers a dedicated account manager, called the Launch Engineer, unlimited staff accounts, API integrations, and access to exclusive apps.

When it comes to transitioning your ecommerce store, nothing beats Shopify Plus.

How Does Shopify Plus Improve the Checkout Experience

When it comes to the checkout experience, Shopify Plus has unique tools in its arsenal to improve the experience.

The service allows a checkout experience that’s up to 60 percent faster than standard Shopify rates. During high-volume sales periods, such as sales or holidays, a fast checkout can be incredibly valuable to your business.

Shopify Plus also allows you to customize your checkout experience with advanced discounts and new shipping rates. You can also process an unlimited amount of transactions, so no worry about the site crashing.

In addition, merchants can customize the checkout experience to fit their brand and customer needs. Without this ability, ecommerce stores would need to DIY their checkout by hiring an agency or tech partner or using an app. Both of these options can be costly, but Shopify Plus makes it quick and easy to do as part of your existing plan.

How to Use Shopify to Customize Your Checkout

  • Shopify Scripts: These have short pieces of code that allow you to customize the experience with features like customer fields, payment options, shipping options, and inventory alerts.
  • Scripts Editor: You can personalize the experience further with Scripts Editor, which allows you to implement discounts and promotions automatically, without a code, saving time during high-volume periods.
  • Customer Customization: This feature lets you develop deep relationships with valued customers using discounts, free shipping, or other promotions.

Optimize Your User Experience

You have numerous options to customize your ecommerce store, but don’t forget about your checkout process! This is a big piece of the puzzle, but Shopify Plus has you covered.

 Author Bio: Sean Richards

Sean Richards is the VP of Strategy & Partnerships for Vincit. Prior to Vincit, Richards provided business development, digital marketing strategy, and partnership development at several reputable companies and marketing agencies in both California and Arizona. He holds a Bachelor’s Degree in Design Management from Arizona State University.