This goes without saying that video is the most powerful marketing tool. Despite the evolving marketing techniques and platforms, video is the one asset that could help make your brand reach millions of people with a single post. This is why more and more companies are now looking forward to creating corporate videos to skyrocket their brand awareness.
Every marketing or sales strategy is created to reach potential customers and spread awareness about a brand and its offerings. The more people who know your business, the more traffic you can generate. For instance, if you are a SaaS-based company, you want to ensure that clients choose you over competitors. So, you create corporate videos to reach and pitch to those clients.
Not only do corporate videos help spread brand awareness, but they also aid in forging positive associations with customers and creating a long-lasting impression.
Want to know how? Keep reading!
How does corporate video help with brand awareness?
They are shareable across social media
Social media is the best engagement producer for all brands when talking about awareness. With emerging video formats like Instagram reels, LinkedIn in videos, Youtube, and Facebook, brands are now putting more time and effort into creating corporate videos that keep users informed and engaged.
You can reach a broader audience by having animated corporate videos on your social media account.
.
Coca-cola and Microsoft are the best corporate video examples of learning social media engagement through videos.
Designed for a specific audience
Corporate videos are crafted keeping a particular segment of the audience in mind. They aren’t just created to advertise a product or service but the entire brand and its values. Of course, explainers and tutorials are a part of corporate videos with considerable significance. But the best outcomes of corporate videos are achieved when they reach professionals looking for specific services or products.
For instance, the videos by Eagle Builders are created keeping the potential clients in mind. They want to retain their clients with BTS and interview the company professionals, and these videos help them bring potential leads to their business. With such audience-specific videos, you can reach people interested in your services.
Educate and engage the audience
As per the Business Insider report, there are 244.4 million digital video viewers in the US. And 54% of the customers want more video content from a brand they support.
This indicates why corporate videos have become an integral part of marketing strategy. The content that corporate videos hold provides value to the audience. More and more people are searching for videos that help them understand a particular product or service with the correct information. And when a brand releases a dedicated video to educate its customers, nothing can beat the engagement it drives from multiple channels.
The best way a brand can utilize corporate videos is with educational yet engaging content highlighting why you do what you do and how it helps the customers.
Final Words
While there are many types of video formats for marketing, animated corporate videos are the best way to connect with your potential customers. Creating successful corporate videos takes time, effort, and planning.
However, the way it can increase your brand visibility is incredible. This doesn’t mean you need to set up a corporate video studio and shoot with the experts to get the results. A decent production company, a simple script, and skills would do the job right!
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.