In today’s crowded eCommerce market, businesses must focus not only on their marketing tactics but also on creating strong consumer relationships. Developing customer loyalty is vital for any growing business. While it can be defined in many ways, at its core customer loyalty is when a customer has a positive connection with an organization. This bond means your customers will choose your product over competitors. They will also recommend your business to others and make repeat purchases.
Customer loyalty does not happen overnight but rather over time with multiple interactions. Together they create a feeling of trust and certainty in your product. That being said, not every interaction has to be positive. For example, if there is a negative experience with the product a client may respond better if the organization can resolve the issue sufficiently and make them feel valued.
Building customer loyalty includes more than just offering the lowest prices and best quality items. Customer loyalty encompasses the emotions that consumers have about your organization and its products. A truly dependable customer believes your product to be of great value and identifies with it on a personal level.
Why is customer loyalty so essential? First, retained clients cost less money to keep. Statistics show that it can take five times as much time to gain a new customer as it takes to keep a faithful one.A loyal customer is also already aware of the capabilities of your business and can be more easily convinced to buy another time. Repeat customers may also talk about your product on social media and write positive reviews. Research shows that loyal customers also tend to spend more with businesses they prefer.
Companies that understand the importance of customer loyalty can help create it in a variety of ways. For more information, check out the accompanying infographic below. It describes how eCommerce retailers can create repeat business with unique packaging ideas that stand out and wow customers.
Infographic created by Chicago Tag & Label