When you’re trying to promote your business, it can seem like your advertisements are getting lost in the crowd. Especially when you’re first starting to build your brand and audience, it can feel like an impossible task to get your brand out there. If you want to get more eyes on your promotional materials, keep reading for our tips on how to make your physical ads stand out.
Keep It Simple
When planning your physical marketing, like fliers, posters, and banners, you should try to keep the content simple and effective. Especially when hanging posters and banners, even if you have decided to go big with large format poster printing, you want your advertisement to be readable at a glance, as customers walking by or browsing your store aren’t going to stop to read entire paragraphs of content. Utilize a few key phrases or sentences to get to the core of your message without getting too wordy.
Utilize Eye-Catching Visuals
Pair your simple marketing message with an eye-catching visual and the right color scheme, and your advertisement is sure to stand out. Make sure to use high-quality visuals, whether you’re using product photos or clip art. Crisp visuals will make your ad look professional and attract more attention. Color also matters in physical advertising. Choose bright colors to grab attention or colors that elicit different responses, such as red to promote a sense of urgency.
Include a Call to Action
Some marketers forget that the main purpose of an advertisement is to encourage more customer interaction with the brand. Including a call to action such as a “shop now” link is a great way to encourage more interaction with your brand. You could even include your store’s social media handles or a QR code to take them directly to your online store or other resources.
Display Methods
How you display your physical ads can also help them stand out. For example, hanging your materials at the front of your store can attract customers passing by with deals, news, and other promotions. You can even display your posters or flyers outside your store with the help of standing frames and signboards. Just remember to choose the best-sized frame for the space you have.
Try these tips for how to make your physical ads stand out to keep your brand’s message from getting lost in the competition. If you design and display your brand’s marketing strategically, you’re sure to stand out from the crowd.