How to Utilize Social Media to Grow Your Chiropractic Practice

At some point in your career as a chiropractor, you’ve probably wondered if having a social media presence is necessary when you already have a website. The answer to that question is loud YES, and we’re here to tell you why.

At least 84% of people who have internet access are active on social media platforms. And out of that percentage, over half are using social media to scout or research products or services. Even if you just based on these statistics, it’s a no-brainer for any business to cultivate their social media presence – and that includes chiropractic practices.

Social media channels like Facebook, Instagram, Twitter, and YouTube provide free and effective ways for your clinic to advertise your services, create value for your brand, and connect and engage with your target market.

Tips on How to Grow Your Chiropractic Practice Using Social Media

Do you want to give your practice’s social media presence a boost but don’t know the first thing about chiropractic social media management? These tips will help you level up your social media marketing game and attract more clients to your doorstep.

1. Put Together a Social Media Team

Before anything else, you need to put together a capable social media team to manage your social media campaign. As a chiropractor, you’ll be busy attending to clients most of the time and will likely need someone to take care of the social media side of things when you’re occupied.

It’d be great if you can work with social media marketing specialists. Their knowledge and experience will steer your campaign in the right direction and help you get the most out of your social media efforts.

2. Build a Social Media Calendar

Consistency is critical to the success of any social media marketing campaign. Posting updates randomly or only when you feel like it will do your marketing efforts more harm than good.

One surefire way to avoid inconsistencies and maximize the efficiency of your campaign is by creating a social media marketing calendar. Having a schedule will help you keep track of your social media posts and ensure that you’re updating regularly.

Also, make sure to publish content at a time when your target audiences are most active to ensure that they reach as many potential clients as possible.

3. Engage with Your Social Media Followers

Social media is a great tool for developing relationships and building credibility, and one of the best ways to achieve this is to connect with your audience.

Whenever your followers leave comments on your posts or send you a message, take the time to respond to them. You can also publish content that encourages engagement like shareable videos and live Q and A sessions that aim to educate your audiences about a wide array of topics concerning chiropractic therapy or help them get to know you and your practice better.

Keep your posts interesting and engaging. The more you communicate with your audiences, the more they will feel valued.

4. Work with Influencers

In case you’re not aware of it, social media influencers are a huge part of the social media trend. And they’re called influencers because a single post or mention from them can send thousands of potential clients your way.

Many people look to influencers for products and services reviews or recommendations. People trust influencer recommendations more than traditional celebrities and advertisements nowadays.

Working or collaborating with social media influencers is a great strategy for getting your name out there and driving traffic to your website and social media pages.

5. Don’t Skimp on Social Media Ads

Your social media efforts will be much more successful if you take advantage of paid social media ads and sponsored content. Paid advertising enables you to reach people who don’t follow you or have ever heard of your practice. And for chiropractors, Facebook advertising is the ideal approach to acquire new leads and patients.

In terms of identifying potential clients, there is no better medium than Facebook. With Facebook advertising, you can set your budget and target a specific demographic and geographic location, so your ads are seen by people who are either actively looking for a chiropractor or likely to become your clients.

6. Monitor Your Progress

It’s critical to interact with your followers and post regularly, but it is equally important to keep tabs on the results of your social media campaign in real-time. Doing so will help you determine what you’re doing right, what needs to be improved, and how you can attract more followers and establish a deeper online relationship with your audiences.

There are plenty of media analytic tools that help you track your social media presence and marketing progress such as HubSpot, BuzzSumo, and Google Analytics. Facebook also has an insights and engagement dashboard that you can use to see how many people engaged with your content.

Connect Your Practice with Your Community

Social Media is one of the most versatile and cost-effective methods of promoting your practice and attracting new patients. Posting social media content allows you to stay top-of-mind with your existing clients and maximizes your potential to reach new patients and grow awareness around your brand.

But while these social media marketing tips can surely help your practice grow, they may not yield immediate or expected results. Some posts may work, others may not. There are times when the performance of your posts is completely out of your control. Even so, just keep going.

As long as you’re resilient and willing to learn, sooner or later you will reap the returns and benefits of your social media investments.