There are lots of different ways to make improvements to your website, but one that can certainly help is improving your video offerings.
Humans love video. Just think about how much TV we watch! Well, now the internet is also a place where we consume vast amounts of video content, and it’s so big that YouTube is now the second biggest search engine in the world.
If you’ve got a website, then you’ve got an ideal platform to benefit from people’s love for video and to take your site to the next level. However, people expect quality, and if you’re going to incorporate video, then you might as well do it well.
Here’s how video can help take your website to the next level.
People Love Video
If you gave someone the option of reading a 2,000-word article or watching a 2-minute video, which do you think they’d choose? There are going to be a lot of people who choose the latter.
Video is an excellent way of grabbing your visitors’ attention and holding it. You want the people who visit your web page to stay on there for a good amount of time, and this is something that helps your rankings.
You work hard to get people to your page, so give yourself the best shot of keeping them there by offering them different mediums.
Video is Extremely Effective at Conveying Messages
Video is extremely effective at conveying messages. In fact, viewers retain 95% of a message when watching it in a video vs. 10% when reading it in a text.
If you’re investing in building out your website with written articles for SEO, then you should be considering adding video as well; otherwise, you’re missing out on a vast audience that is looking for video content.
It Allows People to Get to Know You
No matter how good your writing is, there’s only so much you can convey. One of the great things about video is that it allows people to get to know the people behind your brand and help build a stronger relationship with the customer.
It’s much easier to give your brand a human aspect when you’re using video, and this goes a long way in sales. People want to work with companies they identify with, and there’s nothing we relate better to than human stories.
It Breaks Up the Page
Think about how you feel when you arrive at a webpage and find endless blocks of text. It doesn’t make you too excited to read through everything.
If you can see that the text is broken up by images and video, though, you’re much more inclined to give it a go and start reading. There’s nothing wrong with text, and it’s vitally important for your website, but there needs to be variety, and video is a great way to offer that.