Quality content is the cornerstone of a successful digital marketing campaign. That’s pretty much why 60% of marketers come up with at least one piece of content every day.
There are a lot of different reasons why quality content is important for digital marketing.
For example, quality content attracts readers and converts them from casual browsers to leads, and then from leads to customers.
In this post, we are going to go over some of the reasons why having good quality content is necessary for getting positive outcomes from your digital marketing efforts.
Quality Content is Effective in Attracting Readers
Attracting readers, especially in today’s online world where there are tons of websites to visit, is not a very easy job.
Online readers have short attention spans. They usually look at the first couple of lines of any content and then decide whether or not they want to read the whole thing.
If the starting part of the content, be it a blog post or article, is written properly, the reader will carry on reading. If not, they will just leave.
This is the first reason why quality content is necessary for digital marketing.
Without it, you will not be able to attract readers.
And if you cannot attract readers, you won’t be able to turn them into leads.
And if you don’t have leads, you won’t have buyers.
This helps us appreciate the fact that the absence of quality content has the potential of making your whole digital marketing campaign useless.
Quality Content is Good for SEO
Good quality content is also good for SEO. As a rule, search engines rank websites with good content higher in the SERPs.
For example, if your content does not have any plagiarism in it, it will be favored by the search engine and it will be placed higher in the rankings.
Here are some things that make content SEO-friendly:
Images
Images are more or less necessary for good-quality content. Without any type of visual and graphic representations, the content is just going to appear like a big wall of text…which is going to be boring for the readers.
It’s a good idea to always insert some images relevant to your content before publishing it.
That way, your website will not only appear in the SERPs if someone was to search for a word or phrase related to it.
It will also appear if someone was to search for an image related to it.
And, of course, apart from the aspect of SEO, adding images can make your content more reader-friendly.
External Links
There are two ways in which adding outbound links to authoritative websites can be helpful for SEO.
Firstly, if you add outbound links to the mentioned facts and figures, it is going to add credibility and authority to your content.
Secondly, outbound links are also good for SEO since they can help search engines determine the relevancy of your website quicker.
Proper Keyword Usage
Since we are talking about SEO right now, we should mention that in SEO content, keyword usage plays a big role in deciding quality.
When we talk about keyword usage, we refer to both the types of keywords as well as their density.
As far as the types of keywords are concerned, they should be relevant to the content you are writing. In other words, you should not add irrelevant and unrelated keywords.
And as far as the density of the keywords is concerned, it should be the recommended 1 – 2% of the whole text.
The thing that you should keep in mind is not to make your keywords stand out in the content.
Your keywords should be discreetly placed, and they should be so natural that your readers should not even realize that they are there.
Quality Content is More Likely to be Shared
And lastly, quality content is good for digital marketing since it is more likely to be shared.
The main purpose of digital marketing is to get maximum exposure to your brand name and to boost its popularity as much as possible.
If your readers constantly share your content with their friends and family, it means more awareness of your brand.
Now that we have seen how quality content is important for your digital marketing campaign, let’s look at some ways in which you can come up with it.
Tips for Coming Up with Quality Content
Here are some tips that you follow to come up with quality content:
Make Sure Your Content is Free from Plagiarism
The first thing that you need to do in order to make sure that your written material falls in the category of ‘quality content’ is to make sure that it is completely free from plagiarism.
Plagiarism can damage your reputation as a writer, and it can also damage your site’s ranking in the SERPs.
You can check for plagiarism in your content by using a free plagiarism checker. If there are any copied matches in your content, you can easily spot and change them before publishing them on your website.
Make Sure Your Content is Readable
Readability is a major factor that plays a role in the overall quality of your content.
The readability of any content depends a lot on the complexity of the words and phrases used in it.
It is important to keep your vocabulary simple whenever writing for an online audience.
While it is fine to use a couple of fancy-sounding words and terms here and there, it’s not something you should do consistently.
If you can’t figure out a way to make your content easier to read, using a paraphrasing tool can be a good idea.
A paraphrase tool works by changing specific words in the given text with suitable synonyms.
Some tools also change the sentence structures in order to completely alter the look of the paraphrased text and make it completely different from the original.
Although there are some chances that a paraphrasing tool could replace complicated words with even more complex alternatives, this is less likely to happen.
In most cases, you will be able to get simpler alternatives for the words and phrases used in your content.
Make Sure Your Content Is Optimized for SEO
Skillfully incorporating SEO techniques in your content can be a great way to increase its quality.
Before publishing any article or blog post online, you should make sure that it is optimized for SEO.
For example, you should check and see whether the keywords are used properly or not. You should also check if the content has a suitable number of outbound as well as internal links.
If you have used any images, be sure to add alt texts to help the web crawler easily determine their relevancy.
Conclusion
Quality content is, as we said at the start, the cornerstone of successful digital marketing.
It can attract readers and boost your website’s SEO. Similarly, your readers will be more likely to share it, and that will help your brand to get more exposure.
There are different things that you can try to raise the quality of your content. To get started, you can follow the three tips given at the end of this post.