Real estate marketing is a tool that will help you position yourself as the best expert in the area. Do you know how to apply it? This article shares the main strategies to follow as a real estate agent.
What is Real Estate Marketing?
Real estate marketing allows real estate agents or companies to get more properties for sale or rent, attract clients for those properties and, finally, close more transactions. To achieve these results, businesses in the sector need to position themselves in the market. Therefore, having an online presence is key to increasing your agency’s reach.
Once people arrive at your real estate website or social networks, you must deploy one of the unique marketing strategies: provide valuable content.
This will boost your agency’s positioning as a benchmark, generate trust in your service and consolidate the bond with potential clients.
But being on the Internet is not enough either. Businesses in the sector need to create and execute a real estate digital marketing plan to stand out from their competitors and thus attract users.
For this, it is essential:
- Define your audience.
- Establish your value proposition.
- Choose your strategies.
Sales strategies and techniques in real estate marketing:
Real estate inbound marketing is beneficial for agencies when creating better sales strategies and techniques. This methodology focuses on attracting customers by creating valuable content aimed at responding to the doubts and needs of the public to whom the business is directed. Also, consult a Sky Marketing agent today if you want to know about all the latest trends and the most beneficial investment opportunities.
Real estate inbound marketing is divided into three stages:
- Attraction. Position your real estate on the Internet to attract more users.
- Interaction. Convert those users into contacts ( leads).
- Closing and loyalty. Close the transaction through real estate sales strategies and cultivate a bond with the client to build loyalty.
There are different real estate marketing strategies to get the user through these stages. The following four are among the most prominent:
1- Content Marketing:
This method consists of offering the user information that will help him. This is done through the channels in which your business is present: website, blog, social networks for real estate, YouTube channel, podcast, etc.
By offering relevant content in each phase your potential client goes through, you make them move forward and thus, most likely, reach the end of the journey.
For example, if you are looking for a client to give you the exclusive sale of his house, you must put valuable content within his reach, not only to clear his doubts. Remember that this will be essential to position yourself as a real estate expert and gain their trust.
2- Online advertising:
Investing in paid ads can speed up the customer journey. Search engine advertising through Google Ads and ads on Facebook and Instagram are great options.
They are often the starting point for many real estate agencies since they help reach the target audience in less time.
To give you an idea, Google’s display network reaches 90% of online users worldwide and allows precise segmentation.
You can choose the number of people you want to reach within a time limit. In addition, you have the possibility of targeting the campaigns to the two objectives of these businesses: both the seller and the home buyer.
Doing this will shorten the distance between your real estate agency and your ideal audience.
3- Marketing automation:
We are talking about stages, a journey, and a process, precisely marketing automation as a strategy to replace certain moments of that process with specialized software.
Suppose you have a home for sale, and you shared the information on the different channels of your real estate agency. You receive inquiries in all of them, but the same questions always arrive at your website.
With a tool like a chatbot, you could attend to all the queries that enter your site 24 hours a day because the bot would automatically do all the work for you.
In summary, marketing automation for a real estate business is about generating automated processes to scale your Marketing operations and thus be able to:
- Generate automatic responses.
- Incorporate the new records into the CRM you use.
- Segment leads according to their behavior patterns.
- Send content automatically based on specific user actions.
4- Local marketing:
You need local marketing to position your real estate agency in a specific geographical area. This consists of directing part of the promotional actions to a particular location.
Local marketing attracts clients from a region or those interested in your real estate agent’s area. It can be done both physically and with segmented digital actions.
Keep in mind that search engines prioritize applicable local content regarding online actions. For example, Google considers users’ location and offers them a range based on the site.
Examples of successful strategies:
How do you translate all these strategies into concrete actions? Here are some examples to consider:
Optimize the website:
One way to get your potential clients to approach your agency is by SEO optimizing your website.
It is about creating a solid authority in searches to have a better position in the results linked to the real estate market. The goal is to generate traffic to your site and get more people to visit it.
Create a real estate blog:
Another real estate marketing strategy is related to valuable information. An example of content strategy can be the creation of a blog. This allows you to publish articles that solve many of the concerns of users.
Thus, you can provide them with valuable something while demonstrating that your agency is made up of a team of experts, which positions it as a benchmark in the real estate sector.
Some content you could create:
- Information about the process of sale or rental.
- Tips for getting a home ready for sale or rent.
- News about the sector.
Implement 360 virtual tours:
Without a doubt, virtual real estate tours are a trend. It is one of the real estate marketing techniques that began to be implemented vigorously since the pandemic, managing to be fully installed by allowing users to visit a property without leaving their homes.
Speed up responses through a chatbot:
Thanks to SEO and content, you attract significant users to your real estate agency website. With this traffic, queries multiply.
In this sense, providing immediate responses is essential to provide adequate customer service and guaranteeing a quality experience. Precisely, in a segment in which these aspects are even more critical. Because everything helps build trust in your business.
- Provide 24/7 care.
- Answer user questions instantly.
- Process multiple queries simultaneously.
- Generate more effective conversations.
- Personalize the experience of potential customers.
The situation worsened after the weekend due to all the queries generated during those days.
By integrating the Cliengo chatbot into their strategy, they became available at all hours and spent more time qualifying leads without losing potential customers.
And as if this were not enough, the tool allowed them to complete a sale in less than 30 days on different occasions! Imagine achieving this kind of result in your real estate.
Share customer testimonials:
Another example of real estate marketing strategies involves soliciting and sharing customer testimonials. To generate that trust in your agency, online reviews are decisive.
8 out of 10 people trust online reviews as much as the opinions of their friends.
Therefore, if you want to consolidate the online reputation of your real estate agency, do not forget to ask for customer testimonials and share them on your channels.
Furthermore, according to statistics from Findstack, 72% of people are willing to leave a review if asked to do so by a business. You have to ask for it!
Real estate marketing email:
Everything is valid when it comes to real estate email marketing. The important thing is to use this tool within the framework of a strategy with clear objectives and always prioritize the contribution of value through content. That alone will help you stay in users’ inboxes and avoid spam boxes.
Some of the content you can share through this channel:
- Useful information for owners. For example, suggestions for the maintenance of the home or procedures to be carried out to put the property up for sale.
- Relevant information for buyers or tenants. For example, sending property listings to show or explaining the necessary documentation for this kind of real estate operation.
Integrate WhatsApp real estate marketing:
This direct contact channel with your audience; allows you to answer their queries, send them relevant content and information, and bring your service proposal closer to them.
The best thing is that to interact with users through this medium, they must previously give their consent and share some minimum contact information, such as their name and telephone number.
Do you want to know how to integrate WhatsApp real estate marketing into your strategy? You can do it through the Client chatbot for WhatsApp and access the following features:
- Automate conversations to provide an immediate response.
- Capture the data of the conversation.
- Dump that information in the CRM that you use to do a better follow-up.
- Allow your real estate advisors to intervene in the conversation if they detect an opportunity to advance in closing an operation.
How to get real estate investors?
The two main objectives of real estate marketing are capturing homes for sale and clients to purchase or rent real estate.
But there is also a significant number of companies in the sector dedicated to finding real estate investors to finance projects in the industry.
Also, https://www.skymarketing.com.pk/countryside-farms/ is the most desired investment available in the capital city if you’re looking for a beneficial investment opportunity.
If that is your goal and you want to know how to get real estate investors, all the strategies we have shared so far can help you. There are also other options aside from the regular brick-and-mortar agencies. You can even go with a cloud-based real estate brokerage. If you are interested then a guide from eXp Realty can give you more information.
In addition, it is necessary:
- Get to know your potential investors thoroughly. It is essential to know very well what audience you are targeting. Remember that if you want to apply a real estate inbound marketing strategy, the first thing is to know who you want to talk to.
- Know in detail the type of business you want to present. Your project must have clear figures, precise execution times, a detailed level of profitability, and even up-to-date legal information.
- y communicate your proposal. By understanding who you are addressing and what the proposal you are offering is, it only remains for you to display it. You can apply all or some of the shared strategies to do this.