To say that there are a lot of referral marketing tools out there would be an understatement.
From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. These SaaS options allow you to create viral loops and launch all kinds of referral marketing campaigns (viral competitions, sweepstakes, leaderboard contests, pre-launch waitlists, and much more).
Keep in mind, that the features for each referral marketing campaign in this list are not comprehensive and the list order does not represent rank. There are no subjective opinions or reviews here — the goal is to simply provide you one place to view all of the different referral marketing solutions available today in the market.
Who made this list?
We are the team behind GrowSurf, a referral marketing platform lets you easily launch refer-a-friend programs to supercharge growth for your internet business.
If you want to know why we built another referral marketing software solution when there are already 50+ others out there, check out our story here.
So, without further delay, here’s our list of 50 referral marketing software programs that can help with email automation.
Table of Contents:
Click on a referral software to visit their website, or View More Details to jump to the details.
growsurf.com Supercharge growth for your internet business.
GrowSurf makes it easy to launch a custom refer-a-friend program for your software startup or SaaS company.
- 500 participants
- 1 campaign
- Branded referral links
- Landing pages
- Works on multiple URLs
- Automated email marketing
- Automated reward fulfillment
- Stay on top of rewards
- JavaScript Web API
- Webhooks integration
- Zapier integration
- Flexible rewards
- Mobile friendly
- GDPR compliant
- Easy installation
- Manage participants and rewards
- Easy-to-use campaign editor
- Notifications
- Your data belongs to you
- Includes all basic features
- 5,000 participants
- 2 campaigns
- Analytics
- REST API
- Import participants
- Fraud detection
- Customizable design
- Remove GrowSurf branding
- Review and approve rewards
- Set referral credit window
- Email Support
- Includes all Startup features
- 20,000 participants
- 5 campaigns
- Concierge integration
- Email and Live Chat Support
- Includes all Business features
- 75,000 participants
- 20 campaigns
- Concierge integration
- Prioritized Support
untorch.com Go Viral.
A fully automated referral program for email signups.
- Creates an email capture form
- Provides each signup with a unique url to share
- Keeps track of referrals
- Follows up through emails, notifying users each time someone signs up with their link
- Provides you the emails and referral info
waitlisted.co Grow your list, Engage your sign ups, Integrate your data.
Simple waitlist management, no programming required.
- 1 website
- Affiliate System
- User Engagement
- Extensible API
- Integrations (Slack, Mailchimp, Zapier, etc)
- Embeddable modals
- Instant social gamification
- Completely configurable
- Secured via reCaptcha
- Everything in the Monthly plan
- 1 website
- Everything in the Monthly plan
- Up to 5 websites
- Up to 5 lists
- Everything in the Monthly plan
- Unlimited websites
- Unlimited individual lists
- Unlimited reservations
friendbuy.com Create a customer referral program today.
Referral tracking and campaign optimization.
- Your revenue must be less than $25k/mo and your site must get less than 500 orders/mo
- Help desk / email support
- Referral Platform
- Unlimited A/B Tests
- Social apps provided
- WYSIWYG widget builder
- Social data / social queries
- Advanced Targeting
- Reward automation
- Export referrers
- Fraud prevention
- Reward criteria engine
- Webhooks
- Product sharing
- Your revenue must be less than $50k/mo and your site must get less than 1k orders/mo
- Everything in the Starter plan
- Phone support / custom campaigns
- REST API
- Your revenue must be greater than $50k/mo and your site must get more than 1k orders/mo
- Everything in the Deluxe plan
- Account Management
- Onboarding specialist
- Customer success manager
- Full service marketing manager
- REST API
- Use your own social apps
- Custom link shortener
getambassador.com Meet the World’s #1 All-in-one Referral Software.
Acquire more of your best customers, faster, by leveraging the power of word-of-mouth.
- Omnichannel Capabilities
- Multiple Campaigns
- Refer-a-Friend Programs
- Influencer Programs
- Partner Programs
- Affiliate Programs
- Advocacy Programs
- Smart Segmentation
- Phone & Email Support
- Designated Success Coaching
- Onboarding & Technical Implementation
- Design Templates
- eCommerce Integrations
- Email & CRM Integrations
- Payment & Billing Integrations
- Open REST API
- Mobile Optimized
- Single Sign-On
- Webhooks
- Custom Branding
- Complete White Labeling
- Email Automation
- Advanced Reporting & Analytics
- Enterprise Security Settings
- Custom Rewards
- Automated Payouts
- Cash Payouts
- Gift Cards
- Points & Account Credits
- Coupon & Voucher Codes
- Multi-Language
- Multi-Currency
- Hosted Ambassador Portal
- Team Roles
- Gated Program Accessibility
- Enterprise SLA
- Everything in the Starter plan
- Everything in the Starter plan
referralsaasquatch.com Customer referral program software.
Create, manage, and optimize your mobile and web based refer-a-friend programs all in one platform.
- Refer a Friend Widgets
- Double Sided Rewards
- All Reward Types
- Program Analytics
- Fraud Protection
- Mobile SDK and API Access
- Everything in the Growth plan
- Custom Theming
- Branded Share Links
- Named Account Manager
- Launch and Ongoing Coaching
- Special Offer Engine (Upgrade Available)
- Everything in the Pro plan
- White Labeled User Experience
- Multi-Language Support
- Multi-Currency Support
- Salesforce Integration
- Special Offer Engine
maitreapp.co Grow your email list through Viral Giveaways.
Maître is a plug-and-play solution to set up successful referral programs in minutes, not days.
- Up to 250 subscribers
- Maître branding
- No integrations
- 1 campaign
- CSV Import
- No analytics
- No email automations
- Email support
- Up to 5k – 50k subscribers
- Your branding
- Advanced analytics
- All integrations
- Unlimited campaigns
- CSV Import
- Advanced analytics
- Email automations
- Viral Coupons
- Broadcasts (15k emails/month)
- Advanced anti-fraud algorithm
- Custom thank you page
- Priority email support
- API access – 5k calls/hour
- Up to 100k subscribers
- Your branding
- Advanced analytics
- All integrations
- Unlimited campaigns
- Webhooks
- Custom sender domain
- Custom HTML for emails
- CSV Import
- Viral Coupons
- Broadcasts (40k emails/month)
- Advanced anti-fraud algorithm
- Blacklist, ReCaptcha & SMS verification
- Custom thank you page
- Email & Phone support
- API access – 15k calls/hour
paywithapost.de Get paid by virality.
PayWithATweet is your Social PayWall. Grant access to your content, special offers, or digital goods for the price of a post or a tweet.
- Manages the reward-process between you and your customers.
- API Access
- Everything in the Basic plan
- Detailed statistics
- White label
- Button customization
- E-mail support
- Everything in the Business plan
- Omni-channel sales tracking
- Cash rewards
- Full payment handling
- Real time analytics
- Anti-fraud detection
- Dedicated account manager
viral-loops.com Referrals Made Easy For Everyone.
A revolutionary template-based viral & referral marketing solution for modern marketers.
- Viral Giveaways & Prelaunch Campaign Templates
- Viral Loops Pages
- Mailchimp, Slack and 5 more integrations
- Up to 1,000 Participants
- Everything in the Startup plan
- Referral & Ambassador Campaign Templates
- Viral Boosters
- API Access
- Starting from 3,000 Participants
- Everything in the Growing plan
- Referral & Ambassador Campaign Templates
- Remove Viral Loops Branding
- Campaign Reviews & Coaching
- Up to 25,000 Participants
referralcandy.com Give Any Ecommerce Store A Referral Program.
Plans start at $49/mo.
- Elaborated monthly commission pricing:
- 5% of the first $1K referral sales
- 3.5% of next $10K
- 1.5% of next $100K
- 0.25% of everything above
- Unlimited Advocates
- Automated Post-Purchase Add To Program
- Reward Tracking
- Automated Reward Payouts
- Reminder Emails
- Personal URLs
- Import Past Customers Via CSV
- Send Email Blasts
- Coupon And Promo Codes
- Cash Via Paypal
- Custom Referral Program Incentives
- API Access
- Whitelabel With HTML, CSS
- Set Default Twitter And Facebook Messages
- Drag-And-Drop Email Template Editor
- Best Practices And Guides
- Email Support
- Fraud Protection
- Responsive Support
- Campaign Error Notifications
- Expiring Coupon Alerts
- Everything in the Premium plan
geniusreferrals.com Referral Programs Made Easy.
Lower Cost Per Sale, Higher Retention, Increased Profits.
- 5 Advocates
- 1 Account
- 1 Campaign
- 1 Widget Package
- 1 Team Member
- Templates
- Step-by-step Setup Wizard
- Reporting/Statistics
- API Access
- Bonuses Redemption
- Support
- Everything in the Free plan
- 1,000 Advocates
- 1 Account
- 1 Campaign
- 2/language Widget Packages
- 3 Team Members
- Integration Consultation
- Everything in the Micro plan
- 10,000 Advocates
- 2 Accounts
- 10 Campaigns
- 5/language Widget Packages
- 5 Team Members
- Custom Template
- Everything in the Small plan
- 25,000 Advocates
- 5 Accounts
- Unlimited Campaigns
- Unlimited Widget Packages
- 10 Team Members
- Everything in the Medium plan
- 50,000 Advocates
- 10 Accounts
- Unlimited Campaigns
- Unlimited Widget Packages
- 15 Team Members
- Everything in the Large plan
- >50,000 Advocates
- >10 Accounts
- Unlimited Campaigns
- Unlimited Widget Packages
- Unlimited Team Members
referralrock.com Online Referral Marketing Software that works for Any Business.
Unlock hidden referrals by making it easy for your customer and partners to refer you.
- 500 Members & 1 Program
- Standard Rewards
- Standard Branding
- Standard Integrations
- 5,000 Members & 3 Programs
- Advanced Rewards
- Advanced Branding
- Standard Integrations
- 10,000 Members & 5 Programs
- Advanced Rewards
- Premium Branding
- Premium Integrations
- Everything in the Established Business plan
- >10,000 Members and/or Custom Programs
All plans require a dedicated success manager, which is a $400 fee or free with a 6-Month subscription.
expectreferrals.com You wouldn’t buy scuba gear from a bridal shop.
Why buy a referral marketing solution from a software company? Expect Referrals, made by Marketers.
- Includes 1,000 referrals
- Reporting
- Referral Plugin
- Social Media Sharing (Facebook/Twitter)
- Personal Sharing Link
- Weekly Summary Email
- Email Support
- All features from the Startup plan
- Includes 50,000 Referrals
- Mobile Optimized
- Redemption & Multi-Tiered Incentives
- Custom Redemption Codes
- Referral Notification
- MailChimp Integration
- CampaignMonitor Integration
- International Language Translations
- API Access
- Remove ER Branding
helloreferrals.com Referral tracking software for businesses and networks.
RefeSend, receive, and track referrals.
- Up to 10 members (for the entire group)
- Send unlimited referrals
- Custom domain
- Unlimited support
- Everything in the Lite plan
- Up to 25 members (for the entire group)
- Everything in the Standard plan
- Up to 50 members (for the entire group)
- Everything in the Deluxe plan
- More than 50 members (for the entire group)
influitive.com/referral-marketing Grow your sales pipeline with a steady flow of referrals.
Looking to generate more high-quality leads? Your happy customers are your best salespeople. Their warm introductions they share with you convert better, close faster and have a higher lifetime value than leads from other sources. All you have to do is ask.
- Customized referral workflows
- Reward and notify advocates for their referrals
- Gamification
invitereferrals.comBest Referral Marketing Software for Website, Social, Mobile Application.
- 1000 new referrers / month
- 3 campaigns
- Account Access (1 member)
- Email Support (24hrs response)
- 3000 new referrers / month
- 6 campaigns
- Account Access (5 member)
- Email Support (16hrs response)
- Personalised Coupon Based Program
- Higher Referrers / Campaigns
- Account Access (10 members)
- Email + Skype Support (12hrs response)
- Personalised Coupon Based Program ?
- Campaign Hand Holding
- Dedicated Account Manager
- Custom Developments
invitebox.comReach New Customers Today with a Social Referral Program.
- Up to 100 monthly campaign participants
- Quick Launch
- Flexible Rewards
- Configurable campaign mechanics
- Slick end user experience
- Actionable analytics
- Social media integration
- All features in the Startup plan
- Up to 1,000 monthly campaign participants
- All features in the Small Business plan
- Unlimited monthly campaign participants
rocketreferrals.com Automatically improve referrals, retention, reviews, relationships, and revenue.
We grow your business through building loyal customer relationships.
- 500 contact maximum
- Single user account
- Grow up to 11,500 contacts
- Multiple users
- 20 handwritten cards per month
- Collect online reviews
- Send communication in any language
talkable.com Boost Ecommerce Sales With Referral Marketing.
Build, segment, track, A/B test, and analyze all your referral marketing campaigns to drive new customer acquisition.
- Hassle-free campaign scheduling
- Real time campaign editor
- Optimize conversion though A/B testing
- Customer Service Portal
- Use Templates or Design from Scratch
- Fraudulent behavior control
- Segmentation of offers
kickofflabs.com Setup Viral Contests In Minutes.
Quickly and easily setup refer a friend style giveaways, sweepstakes, and product launches!
- KickoffLabs branding
- 5,000 Unique Views
- 1 campaign
- KickoffLabs branding
- 20,000 Unique Visitors / mo
- 5 Campaigns
- Viral Boost
- Autoresponder Emails
- No KickoffLabs Branding
- Unlimited Entries
- Magic Contact Data
- Standard Integrations
- Everything in the Premium plan
- 100,000 Unique Visitors / mo
- 10 Campaigns
- 5 Sub Accounts
- Facebook Signup
- Custom Contest Scoring
- Reward Level Emails
- Influencer Emails
- Advanced Fraud Prevention
- Business Integrations
- Everything in the Business plan
- 300,000 Unique Visitors / mo
- 20 Campaigns
- 20 Sub Accounts
prefinery.com Professional pre-launch waiting list software for your upcoming product release.
100% Customizable. White-labeled. Powerful API.
- Manage up to 200 users
- Send up to 500 emails
- ‘Powered by Prefinery’ logo
- Manage up to 2k users
- Manage up to 10k users
- Unbranded
- Integrations
- Webhooks
- API
- Everything in the Growth plan
- Manage up to 25k users
- Phone Support
Click the link for the remaining referral software solutions, as well as the original article on the Grow Surf blog.