BusinessEntrepreneurGuest PostMarketing

The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing

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To say that there are a lot of referral marketing tools out there would be an understatement.

From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. These SaaS options allow you to create viral loops and launch all kinds of referral marketing campaigns (viral competitions, sweepstakes, leaderboard contests, pre-launch waitlists, and much more).

Keep in mind, that the features for each referral program in this list are not comprehensive and the list order does not represent rank. There are no subjective opinions or reviews here — the goal is to simply provide you one place to view all of the different referral marketing solutions available today in the market.


Who made this list?

We are the team behind GrowSurf, a referral marketing platform lets you easily launch refer-a-friend programs to supercharge growth for your internet business.

If you want to know why we built another referral marketing software solution when there are already 50+ others out there, check out our story here.

So, without further delay, here’s our list of 50 referral marketing software programs…

Table of Contents:

Click on a referral software to visit their website, or View More Details to jump to the details.

growsurf.com
Chicago, IL, USA

Supercharge growth for your internet business.
GrowSurf makes it easy to launch a custom refer-a-friend program for your software startup or SaaS company.

GrowSurf referral marketing software
Free:
  • 500 participants
  • 1 campaign
  • Branded referral links
  • Landing pages
  • Works on multiple URLs
  • Automated email marketing
  • Automated reward fulfillment
  • Stay on top of rewards
  • JavaScript Web API
  • Webhooks integration
  • Zapier integration
  • Flexible rewards
  • Mobile friendly
  • GDPR compliant
  • Easy installation
  • Manage participants and rewards
  • Easy-to-use campaign editor
  • Notifications
  • Your data belongs to you
Startup ($66/mo):Free 14-day trial
  • Includes all basic features
  • 5,000 participants
  • 2 campaigns
  • Analytics
  • REST API
  • Import participants
  • Fraud detection
  • Customizable design
  • Remove GrowSurf branding
  • Review and approve rewards
  • Set referral credit window
  • Email Support
Business ($132/mo):Free 14-day trial
  • Includes all Startup features
  • 20,000 participants
  • 5 campaigns
  • Concierge integration
  • Email and Live Chat Support
Elite ($333/mo):Free 14-day trial
  • Includes all Business features
  • 75,000 participants
  • 20 campaigns
  • Concierge integration
  • Prioritized Support
untorch.com
USA

Go Viral.
A fully automated referral program for email signups.

GrowSurf referral marketing software
$199/per campaign per year: Free trial
  • Creates an email capture form
  • Provides each signup with a unique url to share
  • Keeps track of referrals
  • Follows up through emails, notifying users each time someone signs up with their link
  • Provides you the emails and referral info
waitlisted.co
Chicago, IL, USA

Grow your list, Engage your sign ups, Integrate your data.
Simple waitlist management, no programming required.

GrowSurf referral marketing software
Monthly ($15/mo):Free 10-day trial
  • 1 website
  • Affiliate System
  • User Engagement
  • Extensible API
  • Integrations (Slack, Mailchimp, Zapier, etc)
  • Embeddable modals
  • Instant social gamification
  • Completely configurable
  • Secured via reCaptcha
Annual ($60/yr):Free 10-day trial
  • Everything in the Monthly plan
  • 1 website
Monthly – 5 Sites ($30/mo):Free 10-day trial
  • Everything in the Monthly plan
  • Up to 5 websites
  • Up to 5 lists
Annual – Unlimited ($199/yr):Free 10-day trial
  • Everything in the Monthly plan
  • Unlimited websites
  • Unlimited individual lists
  • Unlimited reservations
friendbuy.com
Los Angeles, CA, USA

Create a customer referral program today.
Referral tracking and campaign optimization.

GrowSurf referral marketing software
Starter (DIY) ($99/mo):Free 30-day trial
  • Your revenue must be less than $25k/mo and your site must get less than 500 orders/mo
  • Help desk / email support
  • Referral Platform
  • Unlimited A/B Tests
  • Social apps provided
  • WYSIWYG widget builder
  • Social data / social queries
  • Advanced Targeting
  • Reward automation
  • Export referrers
  • Fraud prevention
  • Reward criteria engine
  • Webhooks
  • Product sharing
Deluxe (DIY) ($249/mo):Free 30-day trial
  • Your revenue must be less than $50k/mo and your site must get less than 1k orders/mo
  • Everything in the Starter plan
  • Phone support / custom campaigns
  • REST API
Enterprise (custom):Must contact sales
  • Your revenue must be greater than $50k/mo and your site must get more than 1k orders/mo
  • Everything in the Deluxe plan
  • Account Management
  • Onboarding specialist
  • Customer success manager
  • Full service marketing manager
  • REST API
  • Use your own social apps
  • Custom link shortener
getambassador.com
Detroit, MI, USA

Meet the World’s #1 All-in-one Referral Software.
Acquire more of your best customers, faster, by leveraging the power of word-of-mouth.

GrowSurf referral marketing software
Starter ($9600/yr):Annual-only plan
  • Omnichannel Capabilities
  • Multiple Campaigns
  • Refer-a-Friend Programs
  • Influencer Programs
  • Partner Programs
  • Affiliate Programs
  • Advocacy Programs
  • Smart Segmentation
  • Phone & Email Support
  • Designated Success Coaching
  • Onboarding & Technical Implementation
  • Design Templates
  • eCommerce Integrations
  • Email & CRM Integrations
  • Payment & Billing Integrations
  • Open REST API
  • Mobile Optimized
  • Single Sign-On
  • Webhooks
  • Custom Branding
  • Complete White Labeling
  • Email Automation
  • Advanced Reporting & Analytics
  • Enterprise Security Settings
  • Custom Rewards
  • Automated Payouts
  • Cash Payouts
  • Gift Cards
  • Points & Account Credits
  • Coupon & Voucher Codes
  • Multi-Language
  • Multi-Currency
  • Hosted Ambassador Portal
  • Team Roles
  • Gated Program Accessibility
  • Enterprise SLA
Professional ($18,000/yr):Annual-only plan
  • Everything in the Starter plan
Enterprise (custom):Annual-only plan
  • Everything in the Starter plan
referralsaasquatch.com
Victoria, BC, Canada

Customer referral program software.
Create, manage, and optimize your mobile and web based refer-a-friend programs all in one platform.

GrowSurf referral marketing software
Growth ($499/mo):
  • Refer a Friend Widgets
  • Double Sided Rewards
  • All Reward Types
  • Program Analytics
  • Fraud Protection
  • Mobile SDK and API Access
Professional ($799/mo):
  • Everything in the Growth plan
  • Custom Theming
  • Branded Share Links
  • Named Account Manager
  • Launch and Ongoing Coaching
  • Special Offer Engine (Upgrade Available)
Enterprise (Request a quote):
  • Everything in the Pro plan
  • White Labeled User Experience
  • Multi-Language Support
  • Multi-Currency Support
  • Salesforce Integration
  • Special Offer Engine
maitreapp.co
Broadstairs, UK

Grow your email list through Viral Giveaways.
Maître is a plug-and-play solution to set up successful referral programs in minutes, not days.

GrowSurf referral marketing software
Basic (Free):
  • Up to 250 subscribers
  • Maître branding
  • No integrations
  • 1 campaign
  • CSV Import
  • No analytics
  • No email automations
  • Email support
Pro ($79/mo – $149/mo):
  • Up to 5k – 50k subscribers
  • Your branding
  • Advanced analytics
  • All integrations
  • Unlimited campaigns
  • CSV Import
  • Advanced analytics
  • Email automations
  • Viral Coupons
  • Broadcasts (15k emails/month)
  • Advanced anti-fraud algorithm
  • Custom thank you page
  • Priority email support
  • API access – 5k calls/hour
Premium ($199/mo):
  • Up to 100k subscribers
  • Your branding
  • Advanced analytics
  • All integrations
  • Unlimited campaigns
  • Webhooks
  • Custom sender domain
  • Custom HTML for emails
  • CSV Import
  • Viral Coupons
  • Broadcasts (40k emails/month)
  • Advanced anti-fraud algorithm
  • Blacklist, ReCaptcha & SMS verification
  • Custom thank you page
  • Email & Phone support
  • API access – 15k calls/hour
paywithapost.de
Berlin, Germany

Get paid by virality.
PayWithATweet is your Social PayWall. Grant access to your content, special offers, or digital goods for the price of a post or a tweet.

GrowSurf referral marketing software
Basic (Free):
  • Manages the reward-process between you and your customers.
  • API Access
Business ($49.99/mo):
  • Everything in the Basic plan
  • Detailed statistics
  • White label
  • Button customization
  • E-mail support
Aklamio (Price on request):
  • Everything in the Business plan
  • Omni-channel sales tracking
  • Cash rewards
  • Full payment handling
  • Real time analytics
  • Anti-fraud detection
  • Dedicated account manager
viral-loops.com
London, England

Referrals Made Easy For Everyone.
A revolutionary template-based viral & referral marketing solution for modern marketers.

GrowSurf referral marketing software
Startup ($49/mo):Free 14-day trial (up to 100 participants)
  • Viral Giveaways & Prelaunch Campaign Templates
  • Viral Loops Pages
  • Mailchimp, Slack and 5 more integrations
  • Up to 1,000 Participants
Growing ($99/mo):Free 14-day trial (up to 100 participants)
  • Everything in the Startup plan
  • Referral & Ambassador Campaign Templates
  • Viral Boosters
  • API Access
  • Starting from 3,000 Participants
Power ($299/mo):Free 14-day trial (up to 100 participants)
  • Everything in the Growing plan
  • Referral & Ambassador Campaign Templates
  • Remove Viral Loops Branding
  • Campaign Reviews & Coaching
  • Up to 25,000 Participants
referralcandy.com
San Francisco, CA, USA

Give Any Ecommerce Store A Referral Program.
Plans start at $49/mo.

GrowSurf referral marketing software
Premium ($49/mo + monthly commission):30-day free trial
  • Elaborated monthly commission pricing:
    • 5% of the first $1K referral sales
    • 3.5% of next $10K
    • 1.5% of next $100K
    • 0.25% of everything above
  • Unlimited Advocates
  • Automated Post-Purchase Add To Program
  • Reward Tracking
  • Automated Reward Payouts
  • Reminder Emails
  • Personal URLs
  • Import Past Customers Via CSV
  • Send Email Blasts
  • Coupon And Promo Codes
  • Cash Via Paypal
  • Custom Referral Program Incentives
  • API Access
  • Whitelabel With HTML, CSS
  • Set Default Twitter And Facebook Messages
  • Drag-And-Drop Email Template Editor
  • Best Practices And Guides
  • Email Support
  • Fraud Protection
  • Responsive Support
  • Campaign Error Notifications
  • Expiring Coupon Alerts
Enterprise ($3,999/yr):Annual-only plan
  • Everything in the Premium plan
geniusreferrals.com
Orlando, FL, USA

Referral Programs Made Easy.
Lower Cost Per Sale, Higher Retention, Increased Profits.

GrowSurf referral marketing software
Free ($0/mo):
  • 5 Advocates
  • 1 Account
  • 1 Campaign
  • 1 Widget Package
  • 1 Team Member
  • Templates
  • Step-by-step Setup Wizard
  • Reporting/Statistics
  • API Access
  • Bonuses Redemption
  • Support
Micro ($49/mo):
  • Everything in the Free plan
  • 1,000 Advocates
  • 1 Account
  • 1 Campaign
  • 2/language Widget Packages
  • 3 Team Members
  • Integration Consultation
Small ($129/mo):
  • Everything in the Micro plan
  • 10,000 Advocates
  • 2 Accounts
  • 10 Campaigns
  • 5/language Widget Packages
  • 5 Team Members
  • Custom Template
Medium ($249/mo):
  • Everything in the Small plan
  • 25,000 Advocates
  • 5 Accounts
  • Unlimited Campaigns
  • Unlimited Widget Packages
  • 10 Team Members
Large ($499/mo):
  • Everything in the Medium plan
  • 50,000 Advocates
  • 10 Accounts
  • Unlimited Campaigns
  • Unlimited Widget Packages
  • 15 Team Members
Custom:
  • Everything in the Large plan
  • >50,000 Advocates
  • >10 Accounts
  • Unlimited Campaigns
  • Unlimited Widget Packages
  • Unlimited Team Members
referralrock.com
Washington D.C., USA

Online Referral Marketing Software that works for Any Business.
Unlock hidden referrals by making it easy for your customer and partners to refer you.

GrowSurf referral marketing software
Starter* ($200/mo):
  • 500 Members & 1 Program
  • Standard Rewards
  • Standard Branding
  • Standard Integrations
Professional* ($400/mo):
  • 5,000 Members & 3 Programs
  • Advanced Rewards
  • Advanced Branding
  • Standard Integrations
Established Business* ($800/mo):
  • 10,000 Members & 5 Programs
  • Advanced Rewards
  • Premium Branding
  • Premium Integrations
Enterprise* (contact):
  • Everything in the Established Business plan
  • >10,000 Members and/or Custom Programs

All plans require a dedicated success manager, which is a $400 fee or free with a 6-Month subscription.

expectreferrals.com
Orlando, FL, USA

You wouldn’t buy scuba gear from a bridal shop.
Why buy a referral marketing solution from a software company? Expect Referrals, made by Marketers.

GrowSurf referral marketing software
Startup ($25/mo):Free trial
  • Includes 1,000 referrals
  • Reporting
  • Referral Plugin
  • Social Media Sharing (Facebook/Twitter)
  • Personal Sharing Link
  • Weekly Summary Email
  • Email Support
Professional Plan ($75/mo):Free trial
  • All features from the Startup plan
  • Includes 50,000 Referrals
  • Mobile Optimized
  • Redemption & Multi-Tiered Incentives
  • Custom Redemption Codes
  • Referral Notification
  • MailChimp Integration
  • CampaignMonitor Integration
  • International Language Translations
  • API Access
  • Remove ER Branding
helloreferrals.com
Madison, WI, USA

Referral tracking software for businesses and networks.
RefeSend, receive, and track referrals.

GrowSurf referral marketing software
Lite ($25/mo):Free 30-day trial
  • Up to 10 members (for the entire group)
  • Send unlimited referrals
  • Custom domain
  • Unlimited support
Standard ($50/mo):Free 30-day trial
  • Everything in the Lite plan
  • Up to 25 members (for the entire group)
Deluxe ($75/mo):Free 30-day trial
  • Everything in the Standard plan
  • Up to 50 members (for the entire group)
Contact for custom plan:Free 30-day trial
  • Everything in the Deluxe plan
  • More than 50 members (for the entire group)
influitive.com/referral-marketing
Toronto, ON, Canada

Grow your sales pipeline with a steady flow of referrals.
Looking to generate more high-quality leads? Your happy customers are your best salespeople. Their warm introductions they share with you convert better, close faster and have a higher lifetime value than leads from other sources. All you have to do is ask.

GrowSurf referral marketing software
Contact for pricing
  • Customized referral workflows
  • Reward and notify advocates for their referrals
  • Gamification
invitereferrals.com
New York, NY, USA

Best Referral Marketing Software for Website, Social, Mobile Application.

GrowSurf referral marketing software
Basic ($99/mo):Free 15-day trial
  • 1000 new referrers / month
  • 3 campaigns
  • Account Access (1 member)
  • Email Support (24hrs response)
Standard ($249/mo):Free 15-day trial
  • 3000 new referrers / month
  • 6 campaigns
  • Account Access (5 member)
  • Email Support (16hrs response)
  • Personalised Coupon Based Program
Enterprise (Contact):Free 15-day trial
  • Higher Referrers / Campaigns
  • Account Access (10 members)
  • Email + Skype Support (12hrs response)
  • Personalised Coupon Based Program ?
  • Campaign Hand Holding
  • Dedicated Account Manager
  • Custom Developments
invitebox.com
Collegedale, TN, USA

Reach New Customers Today with a Social Referral Program.

GrowSurf referral marketing software
Startup ($29/mo):Free 14-day trial (up to 100 participants)
  • Up to 100 monthly campaign participants
  • Quick Launch
  • Flexible Rewards
  • Configurable campaign mechanics
  • Slick end user experience
  • Actionable analytics
  • Social media integration
Small Business ($59/mo):Free 14-day trial (up to 100 participants)
  • All features in the Startup plan
  • Up to 1,000 monthly campaign participants
Unlimited ($199/mo):Free 14-day trial (up to 100 participants)
  • All features in the Small Business plan
  • Unlimited monthly campaign participants
rocketreferrals.com
Des Moines, IA, USA

Automatically improve referrals, retention, reviews, relationships, and revenue.
We grow your business through building loyal customer relationships.

GrowSurf referral marketing software
Starter ($80/mo):
  • 500 contact maximum
  • Single user account
Small Business ($59/mo):
  • Grow up to 11,500 contacts
  • Multiple users
  • 20 handwritten cards per month
  • Collect online reviews
  • Send communication in any language
talkable.com
San Francisco, CA, USA

Boost Ecommerce Sales With Referral Marketing.
Build, segment, track, A/B test, and analyze all your referral marketing campaigns to drive new customer acquisition.

GrowSurf referral marketing software
Contact for pricing
  • Hassle-free campaign scheduling
  • Real time campaign editor
  • Optimize conversion though A/B testing
  • Customer Service Portal
  • Use Templates or Design from Scratch
  • Fraudulent behavior control
  • Segmentation of offers
kickofflabs.com
Seattle, WA, USA

Setup Viral Contests In Minutes.
Quickly and easily setup refer a friend style giveaways, sweepstakes, and product launches!

GrowSurf referral marketing software
Free:Free 21-day trial
  • KickoffLabs branding
Premium ($79/mo):Free 30-day trial
  • 5,000 Unique Views
  • 1 campaign
  • KickoffLabs branding
Premium ($79/mo):Free 30-day trial
  • 20,000 Unique Visitors / mo
  • 5 Campaigns
  • Viral Boost
  • Autoresponder Emails
  • No KickoffLabs Branding
  • Unlimited Entries
  • Magic Contact Data
  • Standard Integrations
Business ($149/mo):Free 30-day trial
  • Everything in the Premium plan
  • 100,000 Unique Visitors / mo
  • 10 Campaigns
  • 5 Sub Accounts
  • Facebook Signup
  • Custom Contest Scoring
  • Reward Level Emails
  • Influencer Emails
  • Advanced Fraud Prevention
  • Business Integrations
Enterprise ($349/mo):Free 30-day trial
  • Everything in the Business plan
  • 300,000 Unique Visitors / mo
  • 20 Campaigns
  • 20 Sub Accounts
prefinery.com
Austin, TX, USA

Professional pre-launch waiting list software for your upcoming product release.
100% Customizable. White-labeled. Powerful API.

GrowSurf referral marketing software
Free:
  • Manage up to 200 users
  • Send up to 500 emails
  • ‘Powered by Prefinery’ logo
Starter ($49/mo):
  • Manage up to 2k users
Growth ($99/mo):
  • Manage up to 10k users
  • Unbranded
  • Integrations
  • Webhooks
  • API
Business ($199/mo):
  • Everything in the Growth plan
  • Manage up to 25k users
  • Phone Support

Click the link for the remaining referral software solutions, as well as the original article on the Grow Surf blog.