Top 8 Tools for Startups to Build, Run, and Grow a Business

Starting and growing a business is all about timing. It’s all about looking for opportunities and converting visitors at the right moment. 

Running a business involves being ready for clients when they knock on your platforms. It encompasses always moving fast to beat your competition.

And because of the constant demands of startups, you need a support system. In some instances, a startup marketing agency may be what you require. With an agency, you can save yourself the tedious hassle of starting from scratch. 

Since an agency has the expertise to navigate competitive landscapes, your success will be faster. Additionally, their wide array of tools boosts digital marketing efforts. 

Another support system you may need is in-house startup tools. These are tools that help you discover, explore, and track your internal and external environment. With these tools, you can monitor your customers, competitors, and prospects. The tools allow for progressive building, running, and growing of startups. 

  1. Market Research Tools

Market research helps you understand the dynamics of your targets. Research gives you ideas on demand, competition, and overall industry size. 

If, for instance, your startup idea involves creating a business card app for Android, research demonstrates competitive insights. The data can demonstrate gains made from brands with similar applications. 

A market research tool also helps you project demand for the business app. It will also assist in finding relevant investors and prospects for the project. With a research tool, it is faster to locate, convert, and nurture leads. 


Crunchbase supports industry research through its detailed company data. It contains information about founders, management, and mergers and acquisition. Crunchbase also displays data about investments and funding. With this information, startups can determine financial projections.  

What’s more, is that Crunchbase has filters. You can narrow down your search based on specific industries. This way, it is easy to find and track relevant companies.

Hunter is a great email finder. It contains relevant emails that help you connect with industry partners. If, for example, you are looking for the contacts of a startup marketing agency, will help you find it. All you need is the company’s domain to execute the search query. 

  1. Data Analytics Tools

Data analytics tools collect information about your environment. They measure the performance of your digital marketing efforts in comparison with competitors. Data analytics tools give you insight into trending market practices. 

Google Analytics

Google Analytics monitors the traffic coming in and out of your website. It tells the kind of audience that visits your pages. If you are a hype brand dealing with advertising for startups, analytics will display interested audiences. 

Through Google Analytics, you can determine if you are attracting the right crowd. The information will be vital when deciding what to change in your marketing strategies. In addition, Google Analytics is convenient for startups since it’s free for up to 5 million impressions. 


Woopra unifies all data entries. It keeps track of the trends, journey, users, and clients. It segments information, so each data is easy to comprehend. Through its personalization feature, it is possible to convert and retain relevant visitors. 

With Woopra, you understand what customers are doing. This information helps you plan better for the future. Since Woopra works across different tools and teams, addressing issues when it’s most appropriate is possible. The tool is excellent for learning and executing projects for startups. 

  1. Project Management Tools

Project management tools help with organization. They ensure that there is maximum productivity from your team. With management tools, you are assured of the timely execution of projects. 


Trello helps in organizing both small and big teams. It has a card system that allows you to create a to-do list. If, for instance, you are a startup marketing agency dealing in numerous digital projects, you can segment the tasks.

Based on project assigning and completion, you can then move the cards across the platform. The benefit of Trello is that it supports collaboration. It also has a clear communication channel. Due to the tremendous organizational capabilities, Trello ensures accurate delivery of messages.


If you are looking for a tool that supports collaboration, organization, and management of teams, Notion is the right tool for you. Notion streamlines workflows, so every team member is familiar with their assignment. 

For startup businesses, Notion ensures no deadlines are missed. It helps you schedule, deliver, and track performances. If a particular team member is lagging in delivery, it’s easy to note from the app. 

It’s also easy to tell slow activities and those that need attention. What is more interesting is that it is available on iOS and Android. This further boosts your productivity since you can create and review notes on the go. 

  1. SEO Tools

The position of your startup in the result pages determines the success of your business. To ensure your organic efforts are placing you at competitive spots, use SEO tools. SEO tools deliver data on keywords, backlinks, and content. The data helps in forecasting trends that could impact your business. 


If you haven’t tried Ahrefs yet, take this as a cue to take on the challenge. Ahrefs is an SEO pro tool. It has everything from keyword explorer to site audit features to support your SEO campaigns. 

Even better is the simple interface that the tool possesses. The simplicity makes it convenient for experts and new users to master it. Interestingly, Ahrefs is a tool that you can still employ when working with a startup branding agency.

Keep in mind that even when working with a startup branding agency, you need to keep tabs on your traffic. You need to be on the frontline monitoring progress, shifts, or decline in traffic. That way, it is easy to tell the level of marketing help you need for your startup. 


Advertising for startups requires that you stay ahead of the game. It requires tools that optimize your website for the various search engines. Even when working with a digital marketing agency for startups, you need tools that support your long-term SEO efforts. 

Semrush performs domain analysis and site audits. It also supports backlink analysis and the various other aspects of link building. 

Through Semrush, you can track how your keywords are performing. This information is vital for pushing your startup on top of SERPs. The SEO data will also help you maintain top positions for longer. 

  1. A/B Testing Tools

There are always different versions of web pages that work for specific visitors. To ensure you are using elements with the best ROI, perform A/B testing. The test variables are necessary when choosing the best-converting web elements. 


Do you want to discover how your different web pages work for your users? If your answer is yes, then you may need a tool like Optimizely. 

Optimizely helps you run different testing frameworks. It works for both websites and mobile apps. Even though Optimizely works best for high-traffic websites, it can also support experimentation in startups. 

The best part about Optimizely is you can grow with it as your business expands. The ability to run multiple tests on a page also makes it convenient for startups to build, run, and grow their business.  

AB Tasty

AB Tasty works well for companies that are just starting. The tool has a simple interface that makes it easy to run tests. 

AB Tasty offers four testing modules; A/B testing, split testing, multivariate testing, and funnel testing. The features allow for the deployment of different variants that enrich test results. The app also integrates with tools such as Google Analytics and Kissmetrics. 

  1. Email Marketing Tools

Creating an email list is one thing. Ensuring that your email list serves its intended purpose is another aspect. To ensure that your emails are impacting your revenue, use email marketing tools. The tools will enhance the creation, delivery, and tracking of the list. 


Mailchimp automates email marketing campaigns. It creates email responses relevant for each of your viewers. More importantly, the tool delivers click reports. This ensures you stay informed of open rates and your ROI. 

Even better is how Mailchimp allows you to design and monitor emails from anywhere. Using the mobile app, you can view the files on the go. Also, both the web and mobile allow for the use of pre-made templates. The templates ensure the delivery of appealing and clickable emails. 

  1. SocialMedia Management Tools

Social media is a great place to build and nurture leads. And with the right tools, you can keep in touch with the right audience. Social media tools help with the scheduling of content. They also help with responses and tracking of performance. 


Buffer supports team members, agencies, and marketers in building a strong social presence. It helps in publicizing, tracking, and analyzing social media audiences. 

With Buffer, you can create and schedule posts. You can also set responses based on specific trigger works. Buffer ensures that there is constant engagement between you and the visitors coming to your social media pages. 

  1. Finance and Accounting Tools

Manual accounting can be time-consuming. It is also prone to errors, some of which may take longer to realize. Some of these mistakes can cause havoc to your long-term goals. To avoid this, have cloud tools that support accounting. 


FreshBooks is a cloud-based financial tool. It offers convenient and secure ways to organize your accounting books. It tracks expenses, invoices, and payments. 

For small businesses, FreshBooks helps you create and balance your books fast. It also allows you to generate taxation summaries and profit and loss statements through a single platform. 

Additionally, FreshBooks integrates with Basecamp, PayPal, and MailChimp. This allows for seamless updates with just the click of a button. 

Wrapping Up

Your ability to build, run, and grow a business depends on your tools. You need tools that monitor customers through their different touchpoints. Your tools should also tell what competitors are doing. 

With the right tools, you can plan and execute long-term projects. Every startup can grow. You just need the right tools to support your work.