Leads represent the lifeblood of a business. Should you fail to get a consistent income of leads, your business will struggle and die in the long run. When it comes to choosing the right strategies, there are plenty of ideas and options out there. Deciding what to focus on can be a bit tricky then, especially as different businesses will benefit from different approaches.
Things are even more difficult if you think about modern ideas that seem to overtake traditional techniques. Sure, nothing really beats a classic strategy, but on the same note, there are new and improved innovations that will most likely make the difference. All in all, here are some of the best choices out there.
Bring in a chat bot
Unless you have the funds to hire a whole team to be available round the clock, chances are you will not necessarily have the time required to deal with customers. How about some extra help then? Chat bots represent some of the most appealing tools on the market today because they help build connections with potential customers.
Chat bots are available round the clock. They must be set according to the brand position, so they work as automated extensions of your customer service. They may not be able to handle sophisticated conversations, but they can help your visitors gain an insight into your business.
Come up with gated content
Gated content is pretty straightforward. Practically, users can access particular content only if they fill out a form. Gated content pages are different from traditional landing pages or blogs because they are locked. There are no subscriptions required, but the audience must provide some details in order to access the content.
The deal is fairly simple. Your audience gets to read some free stuff while providing details – such as contacts. Gated content could include courses, tools, ebooks and so on. Since your audience is providing such details to access the content, the users are obviously interested in what you have to offer.
This lead generation strategy may involve getting out of your comfort zone, but it is totally worth it. It can be online – over the Internet, as well as offline – in person. Users will need to register for the event, so they will provide access to their contact details.
Live events are just as handy and maybe even easier and more accessible for most people. You can connect to people, provide answers, start interesting conversations and so on. Your event could be a meetup, a webinar, or a workshop – just to name a few basic ideas.
Offer a discount
According to LimeLeads.com, discounts work like lead magnets. People will buy stuff even if they do not actually need it straight away, only because they know it is likely to become more expensive later on. You can convert prospects offering access to discounts or coupons.
This idea is classic, but you can always enhance it a little to match current needs and expectations. In the long run, you will attract people who are truly interested in your services or products. In the short run, you will convert prospects who are simply not sure whether they should become long-term customers or not.
Offer a free trial
If someone is slightly interested in what you are offering, a free trial is one of the ultimate digital marketing strategies for lead generation. You can come up with a free trial regardless of what you sell or provide – samples and so on. A free trial will convince people who are not 100% sure whether or not they should spend their money.
Once people sign up for the free trial, you can start teasing them with exquisite premium features that they have to pay for. In other words, it is only a matter of time until some of them will decide to jump on and make a payment.
As a short final conclusion, there are plenty of ideas to generate leads in your marketing campaign. What works for some businesses will not work for all of them, so you will need to experiment a little. Figure out what truly works for you and keep in mind that you may need to combine a few different strategies in order to come up with good long-term results.