11 Types of Difficult Customers and How to Handle Them


We’ve all been there: an otherwise decent work day soured by a customer set out to make everything ten times harder than it needs to be. Usually, customers are great and can be enjoyable for business partners to get to know and build rapport with. But every so often, we run into one that just grinds our gears, and it can be especially difficult if they are a long-term client. They’re impossible to reason with! It’s frustrating maintaining your cool when these types of customers appear to function beyond the realm of logical behavior.


However, everyone will encounter these customers soon enough, and the most you can do is be prepared and knowledgeable about how to handle them. Fundera has identified the 11 most common types of difficult customers, plus practical tips on how to handle them. With this advice, you’ll be able to defuse potentially difficult situations with ease. Got a “Demanding Devin” on your hands who expects all that and a bag of chips and wants it right now? This infographic explains that what Devin needs from you is extra communication, reassurance, and compromise. That’s not too hard.


Customer relations can be challenging. Sometimes customers’ expectations are completely unreasonable, or maybe they are just flat out aggressive. We can’t avoid difficult customers, but we can be prepared to turn an irritating situation for all into an experience that is easier, faster, and most importantly, builds a mutual understanding so when “Demanding Devin” returns, it’s all smooth sailing.


Remember, if you have a service to sell, then you need your customers in order to make it possible to make a profit.  Sometimes, it just about having the ability to train your team on how to deal with different client demands.  Apple is where they are today because of their ability to meet different customer needs.



Please include attribution to Fundera.com, with this graphic.

11 Types of Difficult Customers and How to Handle Them