It’s now more important than ever to connect with your customers in the digital space. A solid social media strategy is a must — especially given that there are now almost 3 billion social media users around the world.
So which social media platform will tell your business’s story best? Since Instagram lends itself especially well to brand-building, it’s a perfect choice — but it’s crucial that you go deeper than just posting beautiful content if you want to see significant ROI on the platform.
This infographic from Fundera maps out the anatomy of the perfect small business Instagram profile, from creating the perfect bio and sharing the right mix of content to perfecting your engagement strategy.