There is no denying that customers today are increasingly concerned with the planet and what we are all doing to protect it. As a business, it is your duty to have an eco-friendly policy in place so that you do your bit for the environment. Not only do you need to implement green practices, but you need to market your approach correctly to ensure that you benefit from this in terms of your brand too. With that being said, read on to discover more about branding your business green.
Do address your past misdeeds – There is only one place to begin, and this is with the mistakes that your business has made in the past. It is always better if you address these errors, rather than having someone else bring them up and use them against your business. After all, the Internet has a long memory. If your brand was using practices that were less-than-green in the past, there is no denying that this is going to be brought up at some point. You will certainly gain more fans if you address this, recognize your mistakes, and explain what you are doing to rectify them.
Engage with customers using green topics – Not only should you make sure you have eco-friendly approaches, but you should make sure that this is a topic that is discussed on your blog and social media platforms. If you have an electronic waste policy in place, it is a good idea to cover a number of different topics about this on your blog. You can suggest different methods for your customers when it comes to dealing with electronic waste or you can discuss the latest industry news. It shows that you genuinely care and it is a good way to engage customers too.
Do not underestimate your audience – Last but not least, you should never underestimate your audience. Yes, 20 years ago an image of a leaf on your packaging would be enough to make customers think that you were an eco-friendly company. However, these days are long gone because we live in an Internet age, which means that people have all of the facts available to them, and they certainly are not afraid to use them. Deceptive green-bragging will be found out. You need to make sure all of your methods are genuine. You can outsource via the likes of employer of record services if you don’t have the in-house capability for this.
As you can see, there is a lot that needs to be considered when it comes to branding your business green. Nevertheless, if you make the most of the advice that has been provided above, you can make sure that all of your customers and potential customers are aware of your stance when it comes to the environment. This will help you to attract new clients and build loyal relationships with existing ones.