Generating leads through content marketing can seem like a daunting task. Knowing where to start or how to generate qualified leads can be challenging. However, there are many effective ways to generate leads through content marketing if you know what you’re doing. This blog post will discuss the eight best ways to generate leads through content marketing. We’ll also provide tips on how to get started!
1. Publish High-quality, Original Content
One of the best ways to generate leads through content marketing is to publish high-quality, original content. This includes blog posts, articles, eBooks, infographics, and more. When you provide valuable, informative content, readers will be more likely to trust your brand and consider doing business with you.
How to do:
Insert content upgrades: You can increase the number of leads you generate by adding content upgrades to blog posts or transcript pages. These are additional pieces of content that readers can access by providing their contact information. For example, you could offer an eBook on a topic related to your blog post in exchange for an email address.
Here’s a list of ideas for content upgrades:
- worksheets
- checklists
- mini-ebook
- step-by-step tutorial
- webinars
- bonus interviews
- video tutorial
- mini e-course
- slide presentation
- email series
2. Offer Something for Free
People love freebies! If you offer something for free in exchange for contact information, such as an eBook or white paper, you’ll be able to generate leads and enhance your email marketing strategy. Ensure that your freebie is high quality and relevant to your target audience.
Example:
Vegan YouTube star Rose of Cheap Lazy Vegan releases free cooking videos and advice sessions every week. By doing so, she’s garnered over 750K subscribers.
3. Create a Strong Call to Action
A call to action (CTA) is a written directive used in marketing campaigns that encourages website visitors to take the desired action. A CTA can come in different forms, such as:
- Asking readers to subscribe to your newsletter
- Asking readers to download your eBook
- Asking readers to sign up for a free trial
Your CTA should be clear, concise, and relevant to your content. It should also be placed in an easily visible spot on your website or blog post.
Your content needs to have a strong call to action if you want to generate leads. A call to action is simply an instruction for the reader, telling them what you want them to do next. For example, you might say, “click here to download our free eBook.” If your call to action is weak or nonexistent, readers will have no reason to take action.
4. Use Social Media
Social media is a powerful tool to help you generate leads through content marketing. By sharing your content on social media, you’ll reach a larger audience and promote your brand. Just make sure to use effective strategies, such as hashtags and tagging relevant users.
Example:
Lead magnets with Facebook Ads: Facebook Ads are a great way to generate leads. You can use Lead Magnets, which are Facebook Ads that offer something valuable in exchange for contact information. For example, you could offer a free eBook or white paper.
5. Run a Contest or Giveaway
Running a contest or giveaway is another great way to generate leads through content marketing. People love contests and giveaways because they have the chance to win something for free. To run a successful contest or giveaway, you’ll need to promote it heavily and offer a relevant prize to your target audience.
Some ideas to Run a contest or giveaway:
- Share a contest or giveaway on social media using relevant hashtags
- Offer a prize that’s relevant to your target audience
- Make it easy for people to enter the contest or giveaway
- Promote the contest or giveaway heavily in the weeks leading up to it
By following these tips, you’ll be able to generate leads effectively through content marketing. Remember to create quality content relevant to your target audience and promote it heavily.
6. Use Pop-ups
Pop-ups are a great way to generate leads through content marketing. They’re effective because they’re difficult to ignore and offer something valuable in exchange for contact information. Just make sure to use them sparingly, as too many pop-ups can be annoying for readers.
Pop-ups examples:
- Exit intent pop-ups: These pop-ups appear when a reader tries to leave your website. They’re effective because they offer something valuable, such as a discount or free shipping, in exchange for the reader’s contact information.
- Timed pop-ups: These pop-ups appear after a certain amount of time has passed. They’re effective because they offer something valuable, such as a discount or free shipping, in exchange for the reader’s contact information.
- Scroll trigger pop-ups: These pop-ups appear when the reader scrolls down a certain percentage of the page. They’re effective because they offer something valuable, such as a discount or free shipping, in exchange for the reader’s contact information.
7. Leverage Data From Google Analytics
Google Analytics is a powerful tool that can help you generate leads through content marketing. By leveraging data from Google Analytics, you’ll see which pieces of content are performing well and generate leads effectively.
Some ways you can use Google Analytics to generate more leads:
- Behavior report in google analytics: The behavior report in Google Analytics can help you generate leads by showing you which pages on your website generate the most traffic. This information can be used to create targeted content for each page.
- Geography report in Google Analytics: The Geography report in Google Analytics can help you generate leads by showing you which countries your website visitors are coming from. This information can be used to generate targeted content for each country.
- Social media report in Google Analytics: The social media report in Google Analytics can help you generate leads by showing you which social media platforms are referring traffic to your website. This information can be used to create targeted content for each platform.
8. Collaborate With Other Businesses
Collaborating with other businesses is a great way to generate leads through content marketing. By collaborating with other businesses, you’ll be able to reach a larger audience and generate more leads. There are many ways to collaborate with other businesses, such as guest blogging, co-hosting webinars, or creating joint eBooks.
Some ideas for Collaborating with other businesses:
- Guest blog on another business’s website
- Co-host a webinar with another business
- Create a joint eBook with another business
- Collaborate on a social media campaign
Conclusion:
By following these tips, you’ll be able to generate leads effectively through content marketing. Remember to create quality content relevant to your target audience and promote it heavily. If you collaborate with other businesses, you’ll be able to reach a larger audience and generate even more leads.