Here’s an interesting statistic: 90% of people who access the internet use social media. Surprisingly, over half of that percentage uses social media to research and scout products and services. It’s a no-brainer that a powerful social media presence can help your chiropractic practice get ahead of the pack and attract more patients.
Through popular social media channels like Facebook, YouTube, Instagram, and Twitter, you can connect and engage with your target audience, create value for your brand, attract new patients, build stronger relationships online, boost social engagement, and advertise your products and services.
How to Use Social Media to Attract More Patients
Below are some of the most effective ways you can use social media to take your social media marketing game to the next level and bring more clients to your doorstep:
Strategy #01: Put together a powerful social media team.
Understandably, you would look for the best web design specialist when working on your website. The same should be true when putting together your social media team. As a chiropractor, you will have your hands full attending to clients, so you need experienced and competent people on your social media marketing team.
Ensure you work with the best social media marketing specialists you can find to ensure you have capable people who can handle your social media marketing campaigns while you are occupied. Having expert and competent people on your team can also steer your efforts in the right direction and help you get the most out of your campaigns.
Strategy #02: Create a social media calendar.
Consistency is crucial to the success of your social media campaign. Posting updates randomly or only when you have time is not the way to go. This is where creating a social media calendar can come in handy. A social media calendar can help maximize the efficiency of your campaign and ensure you can post content consistently.
In addition, a social media calendar can also help you stay on track, and ensure your posts are up-to-date. It is also recommended that content be published when your target audience is most active. This strategy can help guarantee that your content is seen by as many potential and new clients as possible.
Strategy #03: Engage with your social media followers.
Social media is one of the best tools you can use to establish your credibility and build a relationship with your audience. Start building a connection and relationship with your target audience by responding to them each time they leave comments on your posts.
You can encourage engagement by publishing content like shareable videos or live Q and A sessions designed to educate your audience about chiropractic therapy and everything else related to your practice. You need to also remember that engaging with your audience is one of the best ways to help them feel valued and appreciated.
Strategy #04: Work with established influencers.
Social media influencers are considered a key part of the social media trend. A mere mention or a single post from seasoned influencers can send countless potential clients your way. Many brands also rely on influencers to provide recommendations or review their products or services.
Some studies indicate that more people tend to trust influencers than advertisements nowadays. Collaborating and working with social media influencers is also an effective strategy if you want to get your practice out there. It is also one of your best options to drive more traffic to your website and social media pages.
Strategy #05: Invest in social media ads.
Your social media efforts have more potential to succeed if you take advantage of sponsored content and paid social media ads. Paid advertising can also help ensure you can reach those who have not heard of your practice or are not following you on your social media channels.
For chiropractors, Facebook advertising is considered one of the best ways to acquire new leads. With Facebook advertising, you also can target a geographic location and specific demographic. This allows your ads to be seen by those actively looking for chiropractic services.
Strategy #06: Track your progress.
Tracking your progress in real-time is considered an integral part of your social media marketing campaign. Keeping tabs on your results can help you assess if your strategies are working and determine the areas you need to work on and improve. This can also help you establish a deeper connection with your audience online.
The good news is there is no shortage of media analytic tools available that are designed to help track your social media marketing progress. Some of the tools you can use include BuzzSumo, HubSpot, and Google Analytics. You can also use Facebook’s insight and engagement dashboard to check the number of people engaging with your content.
Final Thoughts
A powerful social media marketing campaign can help your chiropractic practice stay top-of-mind, maximize your potential to reach new people, and help build awareness around your brand. However, it is important not to expect instantaneous results. Just stay creative and consistent, and ultimately, you will reap the benefits of all your social media marketing efforts in no time.