Customer feedback is one of the most valuable types of insight you can have into your business. After all, it’s feedback from real customers that reveals whether your company is offering value to them and whether the matter is enough to continue patronizing it. However, businesses can often be hesitant to ask their customers for feedback, which is why so many ends up not getting their input in the first place. But without customer feedback, you’ll never know what your customers really think of your business. This blog post looks at understanding what your customers really think of your business and how to get feedback from your customers.
Offer incentives
The first step in getting customer feedback is to offer an incentive for them to give you their thoughts. You can submit a discount on their next purchase or something else that they’d find valuable. Remember, the more valuable your incentive, the more likely they want to help you out with feedback.
Ask for reviews on social media.
One of the most valuable types of feedback you can get is reviews. Reviews on social media are one of the best ways to know what your customers think about your business. When someone leaves a review, they’re telling other potential customers whether or not they had a good experience. If there were any problems with your service, it’s easier for people to see that when they look at reviews on social media than if you were posting about it on your Facebook page or website. If your business physically interacts with customers in any way, you could even create a Google review card and encourage them to scan this after they have done business with you and share their thoughts about their experience.
Check out online review sites.
Asking your customers for feedback is a smart thing to do, but it’s not always easy. To make sure you get the most out of your customer feedback, let’s discuss how you can know what your customers really think of your business. First, check out review sites like Yelp or Google Reviews. These sites allow people to share their opinions on their products and services. It’s an easy way to hear directly from customers about what they like and doesn’t like about the businesses they’ve patronized. For example, if someone left a one-star review on Yelp, you could use that information to understand why they rated you poorly and correct the issue in the future. You may have been able to solve the problem before it impacted other consumers in the same way. The great thing about this strategy is that it’s free – all you need is an internet connection!
Send out surveys
The best way to get feedback from your customers is by asking them! Surveys are a great way to understand what they think of your business. You can send out surveys and ask questions like, “How was your service?” or “Did you find what you were looking for?” but the most crucial question is: “Would you come back again?”
You could also send surveys through email, text message, Facebook Messenger, or other social media platforms like Instagram or Twitter. It all depends on which channels you feel will reach the people that give you the most valuable feedback. Use a survey builder to help you quickly assign values to questions to get the correct feedback and add a layer of professionalism to your emails. You can find free or paid for SurveyMonkey alternatives to suit your budget and survey requirements.
Market research
It’s essential to take time out of your day to listen to what your customers say. You can do this by having a focus group or a round table discussion with them. The feedback you get from these conversations may not be instantaneous, but it will give you valuable customer journey insights that will clue you in on how they view your product or service.