The term ‘growth hacking’ was first used by Sean Ellis in 2010, who was responsible for scaling some of Silicon Valley’s best-known ventures, including Dropbox and Eventbrite.
Many of these ‘growth hackers’ have found success with creative and experimental marketing strategies which aim to generate hype around the business and quickly build a solid customer base. However, this shouldn’t come at the expense of conventional marketing strategies. The Small Business Association advises that companies worth less than $5m invest around 8% of their revenue in promoting themselves to achieve
growth.
While this might seem daunting, there is plenty that businesses can learn from companies that have hacked
their way to rapid growth. That’s why OnDeck has created a Small Business Guide to Growth Hacking, with
real-life examples to help your organization adopt more creative marketing and level up.
This post was provided by OnDeck