You have established your target audience, but then what? If you truly want to make the most out of your marketing campaigns, knowing your target audience better is vital. You can learn the demographics, but without actually knowing your audience, your advertising may fall short on them. So here are 7 ways to know your audience better:
- Know your competition
Your competition most likely shares the same target audience that you do, so keeping an eye on them can be advantageous in terms of finding out how they are targeting the same audience and what you could do better. You can then create a unique and different marketing campaign that your audience responds to better compared to your competitors.
- Do your research
An essential part of knowing your audience better is to know who your audience is. Ensure that you research your target audience thoroughly – hobbies, interests, and buying behaviors. Investigating your audience’s wants, needs, and desires, can also help you in figuring out how your brand can satisfy these for them which in turn will boost brand loyalty and customer retention.
- Build buyer personas
One way to develop your understanding of your audience is to build buyer personas. There can be multiple buyer personas for your business for each stage of the buying process – from product development to marketing to customer support. Creating buyer profiles of ideal customers can help you to understand your audience’s buying habits and buying desires which can then guide your business in all its stages.
- Track analytics and engagements
Monitoring and tracking performance metrics and customer engagement can help you see what your audience does and does not respond to. By looking at what drives traffic and engagement can help you understand your audience’s likes and dislikes when it comes to social media posts in particular. Likes, comments, and shares are great metrics to follow to see exactly how your audience engages with your content.
- Conduct research
A more hands-on approach to getting to know your audience better is to conduct primary research. You can do this in the form of surveys which are quick and simple, or if you have more time and resources, then focus groups can also be useful and provide more insight into your audience.
- Establish personal connections with your audience
To better know your audience, you must first acknowledge that they are human beings and not just customers. Find ways to connect with them on a personal level that goes beyond a customer and business transaction relationship. You want to establish a loyal relationship that is based on trust, so start personalizing their experiences – personalized messages (as part of emails) or even random freebies that you know they will love.
- Experiment
You can always try experimenting with how your audience reacts to something new – whether that’s introducing your brand on a new medium or simply trying a new marketing technique, it may prove beneficial to experiment with your content. You can either learn something new that your audience likes or learn something new that you should avoid in the future.
And there you have it – 7 tried and tested ways you can get to know your audience better.