A Guide to US Business Formation for E-commerce Entrepreneurs

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E-commerce is now one of the most exciting possibilities for anyone starting a new business. Selling online provides plenty of options, whether you wish to become an expert in a niche area or sell everything under the sun. This article will discuss the main steps you must take to start an e-commerce venture.

Choose Your Business Model

Deciding to start an e-commerce business is excellent, but you need to narrow it down. First of all, you’ll have to decide on a business model. Here are some popular choices. 

Dropshipping

Dropshipping is popular since it is a simple and affordable way of doing business. You don’t have to invest in goods, shipping, or storage. The drop shipper ships and delivers when a customer buys.

Digital Products

Digital goods could be e-books, software, white papers, or other information products sold to consumers or businesses.   

White Label and Private Label

These are both ways to sell products that a third party makes under your brand name. When you work with a white label service, you put your brand name on a generic product. With a private label business, you hire a manufacturer to make a unique product that only you can sell. 

Franchise

With a franchise, you’re granted a license to operate a business using an established brand. Popular brick-and-mortar businesses often use this model, but now you can find franchises that sell online goods and services. 

What Will You Sell?

If you’re unsure what you’ll be selling, you need to research. Here are some points to consider. 

  • What are you interested in? It’s easier to maintain enthusiasm about something you’re passionate about. 
  • What are you knowledgeable about? It helps to have a particular expertise. If not, you have to be ready to invest some time learning about the field. 
  • What are people buying? You need something that people want to buy. Research e-commerce trends to find out what’s popular. 

Steps in Starting Your E-commerce Business

Here are the key steps in setting up your new business. 

Register Your Business

Registering your business from the start offers you protection and tax advantages..

  • Name your business. 
  • Select the appropriate legal form, such as sole proprietorship, partnership, or corporation. Consider consulting a business or tax attorney about this. The legal form may influence your taxes. For example, you’re liable for franchise taxes if you create a corporation or LLC in certain states.
  • Get an EIN (Employer Identification Number).
  • Find out what permits or licenses you’ll need. The requirements will vary depending on the type of business you’re starting and where you’re starting.

Find Out What Tools and Services You’ll Need

Every business requires some tools. With e-commerce, you may not have to worry about a brick-and-mortar space, but you’ll need specific digital tools, such as:

  • Domain. This is your business’s web address. Some website services let you use their domains, but you should really have your own domain for branding purposes. 
  • Website. Many popular services, such as WordPress, Squarespace, and Wix, provide ample resources for commercial websites.  
  • Shopping cart. If you sell tangible products, you might require a service like Shopify, WooCommerce, or Magento.

Start Your Business Step-By-Step

With all the automation tools, starting an online store is easy. Don’t, however, overlook important steps, such as choosing the best legal form and registering your business. Once your e-commerce business is up and running, you will not have time for the day-to-day tasks and marketing. You’ll realize that when you do things right the first time, dealing with issues like applying for loans and dealing with tax regulations is simpler.

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