Are you looking to add a new tool to your marketing arsenal? The kind of tool that ends up growing and expanding your business beyond your quarterly goals? If yes, then you’ve come to the right spot. This article talks about the impact media monitoring can have on growing your business and skyrocketing your sales. Media monitoring entails keeping track of your brand’s perception across platforms such as social media, LinkedIn, TV, and print forums. Media monitoring is an organic way of receiving honest feedback from your customers that is vital for growing your brand in the right direction.
What Is Media Monitoring?
Media monitoring tracks the digital footprint of wherever your brand’s name is mentioned or referred to across public platforms. It can help you get a better idea of how your brand is seen and what people really think about it. Companies and businesses can as easily track and monitor their mentions over media as an individual influencer can, by using the metrics given in apps. Monitoring your media mentions, especially if you’re a growing company, is important because people’s perception of your business can absolutely make it or break it for your brand.
Why is Media Monitoring Important?
Media monitoring is very important because, firstly, it is part of a brand’s reputation management strategy. Secondly, it can help you figure out the current trends and gauge the sentiments of users. It is also a great way of getting in touch with your customer base and giving them direct access to your company in case they are facing any struggles with your product. It allows you to check the pulse of public sentiment about your new product and prevents any crisis before it spirals out of control.
The Benefits Of Media Marketing
Media monitoring isn’t only about tracking the number of Instagram followers you have and how many people like your post. It is an easy way of taking a peek at certain customer bases and figuring out what type of customers actually opt for your business, as well as learning who is trying to harm it. Through such monitoring, you can tackle and track any potential harm imminent to your brand’s image. It can also help you draw comparisons with your business and your competitors. You can learn what works for your rivals versus what might work better for you. Finally, it’s an easy and mostly free way of figuring out how the masses are perceiving you and how you can turn that around in your favour.
Allocating The Work
Media monitoring is a tedious task, and you possibly can’t take it up without designing a process for yourself. It’s possible that by setting up schedules for your team, you would be reducing their frustration, especially if you are a bootstrapper with lots of work by barely any helping hands. The easiest way to go about it is by scheduling a day per week for data collection and analysis solely. This way, you can stay on top of your data while making sure you’re not drowning yourself in work in the later weeks. The initial research is the most important task.
Analyze and Process Data
Once you have collected all the data, it’s time to start processing it. Ideally, you are looking for relevant news, mentions, and random daily stories where your business is tagged. You also need to keep track of who is saying nice things about your brand versus who is providing a critique. All of this starts with categorizing and organizing your data, which is followed by drawing conclusions from the data. These data trends would also show you how your competitors are doing. They also highlight what’s working for them, and what is not working for them, and this is how you can learn how to expand your brand image.
Conclusion
Media monitoring should be encouraged to keep track of the brand image. It can help you identify the right strategies. It can also help you determine what your competitors are doing to best you. Media monitoring has the power to change your business completely.
