While the dot com bubble might not have been as wildly profitable as it was in the old days, there’s no doubt that there’s still money to be made by holding onto digital real estate. While a competitive industry, there’s still a lot of room to grow, and it’s a business that might not cost as much as you think to get up and started. Here are a few ways to find that space to carve.
Niche down
As mentioned, web hosting is a competitive space nowadays, with plenty of options for those looking to get their own website online. The best way to make sure that you’re competitive is to find your niche. If you have industry experience or knowledge, or you can learn it, then you could ensure that you’re offering the services specifically suited to clients looking to build websites for certain kinds of businesses. Your niche needs to be specific but also sizable enough to be profitable.
Work out how you will host your clients
You need to have the server space and the domains to host your clients. Take the time to research the different ways of getting them, whether it’s setting up the physical servers yourself and buying domain names from those who currently have them, or you can look into reseller hosting. The latter effectively means reselling the services of another, but with room to customize how you offer those services to better serve your niche, as mentioned.
Make managing it much easier
Back in the days when web hosting was a new business, operating a web hosting and domain registrar business could be tricky and time-consuming. However, now there are great tools like free WHMCS (Web Host Manager Complete Solution) services that can automate and simplify many aspects of it. This includes hosting account management, billing, and customer support, all tied into one system to make it a lot easier to run.
Give it some brand appeal
Once you’re able to offer the hosting and domain services you want to sell and have a platform to manage them, it’s time to get them out to your clients. You can work with digital marketing teams to help you ensure that you’re able to match your offerings to the needs of the niche market that you’re trying to target as best as possible.
Create a strong support system
Your clients are going to depend heavily on their websites. Their businesses, blogs, and other pages demand it, so you should expect to be busy handling technical support. For instance, you should make sure that your website has chat widgets that can put them directly in touch with members of the team, and think about even using AI chatbots to help answer the majority of the common queries for you.
With the tips above, you may well be able to find and carve out your own niche within the web hosting industry. It takes more than this alone, but this should set you on the right path.