Measuring AI SEO: From Impressions to Citations (and Real ROI)
Why the Old SEO Metrics No Longer Tell the Full Story For years, search performance was easy to measure, track your rankings, monitor traffic, and watch conversions rise. But 2026 has changed that completely. Today, Google’s AI Overviews, ChatGPT, Gemini, and Perplexity summarize information directly in the search results. More than half of users never […]
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